Harte-Hanks: PennySaver Is Now PennySaverUSA.com

BREA, CA, Jan 21 (MARKET WIRE) --
Harte-Hanks Shoppers, a division of Harte-Hanks, Inc. (NYSE: HHS), has
announced the
re-naming of its print publication the PennySaver, the largest direct mail
shopper publication in the United States with nearly 10 million weekly
circulation in California, to PennySaverUSA.com, matching the name of its
nationwide local advertising Web site portal.

"Online or in the mail, PennySaverUSA.com brings local buyers and sellers
together -- and our name change reflects how these two channels work together
to make more buyer-seller connections happen at the local level," said Pete
Gorman, president, Harte-Hanks Shoppers. "We've had a direct mail presence in
print for 46 years and a digital presence since 1995 -- and the 'PennySaver'
brand is strong. PennySaverUSA.com carries this power and tradition forward in
today's multichannel marketplace."

"Bringing together the long-standing strength of our direct mail publication
and our expansive Web site shows both advertisers and readers the power of our
multi-media shopping experience," said Mike Paulsin, president,
PennySaverUSA.com/California. "The synergy of print and Web local
advertising listings is powerful. We are still the 'PennySaver' that people
have
loved and used for years -- our strong brand stays within our new name. As our
new name indicates, we are 'PennySaver' and a whole lot more -- bringing great
results to our readers and advertisers in both print and online."

The print version of PennySaverUSA.com has published continuously in
California since 1962. It is sent via direct mail to more than 75% of
residential addresses in California weekly and has more adult readers than any
other print publication in the state. Other publications outside of
California that carry the "PennySaver" name are not Harte-Hanks-owned assets.
The
PennySaverUSA.com Web site includes listings of the print publication and is
supplemented by local advertising listings nationwide.

"The PennySaverUSA.com Web site has experienced strong growth in visitors,
listings
and page views in recent years," said Loren Dalton, president of the Web
site PennySaverUSA.com. "We've also teamed up with other local shopper
publications and associations nationwide to build a true national local
advertising network. Both media -- digital and direct mail -- serve to meet
the multichannel demands, expectations and convenience of buyers and sellers
alike -- bringing them together all under the 'PennySaverUSA.com' name."

According to Dalton, the PennySaverUSA.com Web site has added numerous
features
and functions to enhance interactivity of its online marketplace -- and giving
print
advertisers dual-media power. Among these enhancements are current search
technology,
the addition of more than 700,000 restaurants nationwide, the integration of
PennySaverUSA.com advertiser coupons with local online maps, new video
ad-streaming
facility, best-seat selections in ticket-selling networks, "Deal of the Day" for
products and services where prices change daily, and "Power Ads" which
provide enhanced listings for advertisers with photos, videos, menus,
testimonials, Web links, coupons, maps and other items.

PennySaverUSA.com's sister Harte-Hanks-owned shopper publication in
Floridaalso has undergone a name change to TheFlyer.com, adopting the current
nameof its local advertising Web site, the company also announced.

About Harte-Hanks

Harte-Hanks is a worldwide direct and targeted marketing company that
provides
marketing services and shopper advertising opportunities to local, regional,
national and international consumer and business-to-business marketers. Visit
Harte-Hanks on
the Web at http://www.harte-hanks.com.

Harte-Hanks Shoppers is North America's largest owner, operator and
distributor of shopper publications. PennySaverUSA.com and TheFlyer.com, two
publications and Web sites of Harte-Hanks Shoppers, are recognized leaders in
geographic and demographic targeted marketing solutions. With more than 1,000
unique community editions in print, PennySaverUSA.com and TheFlyer.com
shoppers have weekly circulation of approximately 13 million in California and
Florida. In print, PennySaverUSA.com and TheFlyer.com provide low-cost,
efficient,
and targeted marketing solutions utilizing a wide variety of products such
as display ads, classified ads, and flyers, all delivered weekly via the U. S.
Postal Service. On the Web, PennySaverUSA.com and TheFlyer.com display all
the ads published in all print versions of both publications, and are leaders
in the aggregation of online classified ads from free community papers and
shoppers across the country. Visit us online at http://www.pennysaverusa.com
or http://www.theflyer.com.

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Contact:
Dick Colvin
(916) 636-2245
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