Old Spice Revs Up Commitment to Motorsports with Sponsorship of John Force Racing...

Old Spice Revs Up Commitment to Motorsports with Sponsorship of John Force
Racing and Rookie Funny Car Driver Mike Neff
Pair Also Team Up to Raise Money for Charity with Victory Towel Auction

CINCINNATI, March 21 /PRNewswire/ -- Old Spice, the No. 1
anti-perspirant/deodorant stick and body wash choice for guys in the United
States, is joining forces with drag racing's most successful Funny Car Team --
John Force Racing (JFR), with rookie Funny Car driver Mike Neff behind the
wheel of the new Old Spice Ford Mustang in the 2008 NHRA POWERade Drag Racing
Series.
The 320-mile-an-hour Old Spice Ford Mustang -- identified by the iconic
buoy bottle that adorns its sides -- made its debut in Pomona during the 48th
annual CARQUEST Auto Parts Winternationals at Auto Club Raceway this February.
In addition to Neff's car, Old Spice branding also will appear on the Ford
Mustangs of John Force, Ashley Force and Robert Hight.
Led by John Force, the only drag racing driver to have won more than 100
NHRA tour events (125), JFR has dominated Funny Car racing since 1989. Over
the last 19 seasons, the team has won 15 championships and five drivers have
contributed to the team's record 175 tour victories. Neff, who joins JFR this
season, has a long history of racing, starting off in motorcross and off-road
trucks, transitioning to drag racing in the early 1990s as a mechanic. In
2002, he was promoted to crew chief at Don Schumacher Racing, where he won the
2005 NHRA POWERade championship with driver Gary Scelzi.
"I'm a big fan of Old Spice, and we're excited to partner with a brand
that brings such a strong commitment to our team and the world of racing,"
John Force said. "With Old Spice as our newest sponsor, we hope together we
will enjoy the sweet smell of success this racing season."
A long-time supporter of motorsports, Old Spice also has sponsored NASCAR
champion Tony Stewart's Nationwide Series team for the past eight seasons. As
part of Stewart's post-race ritual, an Old Spice towel can be seen draped over
his shoulder after many long, hot afternoons at the race track. Since 1999,
Stewart has waved a sweat- and champagne-soaked Old Spice towel in NASCAR
victory lanes more than 40 times. After the celebration and media interviews
have ended, Stewart signs and turns over each Victory Towel to Old Spice to be
auctioned off on eBay, with proceeds going to the Tony Stewart Foundation.
Based on the success of the Victory Towel Auctions with Tony Stewart, Old
Spice is also working with JFR to auction off Victory Towels when Mike Neff
and team members John Force, Ashley Force or Robert Hight win (2008 NHRA
POWERade Drag Racing Series). All proceeds from JFR Victory Towel auctions
will be donated to the Ronald McDonald House. So far this season, JFR has
already collected one win (Pomona, Feb. 7 - 10), and the Victory Towel from
that race will be auctioned off together with the next John Force Racing
Victory Towel. Fans can bid on JFR Victory Towels following each win by
visiting www.OldSpice.com or www.JohnForceRacing.com.
"Old Spice is thrilled to pair up with drag racing's biggest icon, John
Force, and the JFR team," said Carl Stealey, Old Spice associate marketing
director. "With such strong drivers, this is sure to be a fast-paced,
exciting racing season. And after our first big win right out of the gate in
Pomona, we're already on the road to success!"

The 2008 NHRA POWERade Drag Racing Series continues with the following
dates and locations:

21st annual O'Reilly NHRA
Spring Nationals March 28 - 30 Houston, TX

9th annual SummitRacing.com
NHRA Nationals April 10 - 13 Las Vegas, NV

28th annual Summit Racing NHRA
Southern Nationals April 24 - 27 Atlanta, GA

12th annual O'Reilly NHRA
Midwest Nationals May 2 - 4 Madison, IL

8th annual O'Reilly NHRA
Thunder Valley Nationals May 16 - 18 Bristol, TN

20th annual O'Reilly NHRA
Summer Nationals May 30 - June 1 Topeka, KS

11th annual Torco Fuels Route 66
NHRA Nationals June 5 - 8 Chicago, IL

39th annual NHRA
SuperNationals June 19 - 22 Englishtown, N.J.

2nd annual Summit Racing
NHRA Nationals June 26 - 29 Norwalk, OH

29th annual Mopar Mile-High
NHRA Nationals July 11 - 13 Denver, CO

21st annual Schuck's Auto Supply
NHRA Nationals July 18 - 20 Seattle, WA

21st annual Fram Autolite
NHRA Nationals July 25 - 27 Sonoma, CA

27th annual Lucas Oil
NHRA Nationals Aug. 7 - 10 Brainerd, MN

24th annual Toyo Tires
NHRA Nationals Aug. 14 - 17 Reading, PA

54th annual Mac Tools
U.S. Nationals Aug. 27 - Sept. 1 Indianapolis, IN

NHRA Carolina
Nationals Sept. 11 - 14 Charlotte, NC

23rd annual O'Reilly NHRA
Fall Nationals Sept. 18 - 21 Dallas, TX

21st annual O'Reilly NHRA
Mid-South Nationals Sept. 26 - 28 Memphis, TN

3rd annual Torco Racing Fuels
NHRA Nationals Oct. 10 - 12 Richmond, VA

8th annual ACDelco Las Vegas
NHRA Nationals Oct. 30 - Nov. 2 Las Vegas, NV

44th annual Automobile Club of
So Calif NHRA Finals Nov. 13 - 16 Pomona, CA

About P&G (NYSE: PG)
Three billion times a day, P&G brands touch the lives of people around the
world. The company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R),
Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R),
Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R),
Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R),
and Braun(R). The P&G community consists of 138,000 employees working in over
80 countries worldwide. Please visit www.pg.com for the latest news and
in-depth information about P&G and its brands.
About John Force Racing:
John Force Racing, Inc., based in Yorba Linda, Calif., is a professional
sports dynasty, one that has earned 15 POWERade championships and claimed
175 professional tour victories. Led by team owner and driver John Force, a
14-time Auto Racing All-America selection and 1996 Driver of the Year for all
of American motor racing, JFR is additionally comprised of Robert Hight,
driver of the Auto Club Ford Mustang and 2005 NHRA Rookie of the Year; Ashley
Force, driver of the Castrol GTX Ford Mustang and 2007 Rookie of the Year; and
rookie Mike Neff, driver of the Old Spice Ford Mustang. Brittany and Courtney
Force also represent JFR in the Top Alcohol Dragster division.
SOURCE Old Spice

Jessica Johnston, +1-213-996-3784, jjohnston@painepr.com, for Old Spice