Leading Brands, Inc. Announces Results for Its Fiscal First Quarter Ended May 31,...

Leading Brands, Inc. Announces Results for Its Fiscal First Quarter Ended May
31, 2008

Proprietary Branded Beverage Gross Revenue Up 32.9% Over Prior Quarter

Record Gross Profit Margin Before Discounts and Slotting:
Increases to 42.0% From 35.5% the Prior Quarter
VANCOUVER, British Columbia, July 8, 2008 (PRIME NEWSWIRE) -- Leading Brands,
Inc. (Nasdaq:LBIX), North America's only fully integrated healthy branded
beverage company, announces results for its fiscal first quarter ended May 31,
2008. All financial amounts denominated in U.S. dollars.

Gross revenue for the quarter was $9,315,000, versus $10,558,000 in the first
quarter of last year. The reduction in revenues was principally attributable to
the loss of Hansen energy drink distribution rights and reduction of co-pack
revenue associated with the consolidation of the company's two bottling plants
into its Edmonton facility, both of which events occurred in the middle of Q1
last year. This will be the last quarter of comparative revenue reductions due
to those factors.

Sales of the Company's proprietary branded beverages rose 32.9% over last
quarter, despite an incredibly cold and wet Spring across most of Canada and the
Northern U.S., which conditions directly impact overall beverage consumption.
Gross profit margin (before discounts and slotting fees) for the quarter
increased to a record 42.0% from 35.5% last quarter and up from 33.7% the
previous fiscal year.

Net loss for the quarter, before other income - which in Q1 last year included
$1,227,000 from the Hansen's buyout - improved to $571,000, or $0.03 per share,
from $1,412,000, or $0.09 per share, in Q1 last year. Net loss after other
income this quarter was $556,000 or $0.03 per share, versus $185,000, or $0.01
per share in Q1 last year.

Discounts, rebates and slotting fees rose slightly to $1,159,000 from $1,020,000
in the same period last year. Non-cash stock based compensation expense for the
period was $69,000, a drop from $82,000 in Q1 of the prior year. SG&A expenses
were $3,039,000, down more than 9% from $3,344,000 in the same period of fiscal
2007.

Leading Brands Chairman and CEO Ralph McRae said: "At the beginning of this
fiscal year we internally established a goal to reduce our breakeven from
approximately $4,000,000 in gross sales per month to around $3,000,000. Our
efforts were focused on achieving that through a combination of increased
percentage gross margin, savings in operating costs and reductions in SG&A
expenses. By the latter part of Q1 we were close to our goal."

Mr. McRae continued: "Not only will these changes drive greater profitability at
higher sales levels, they will also make our business much more manageable in
the slower Winter season. We anticipate our gross margin before discounts and
slotting fees will hover around the 40% level for the next quarter or two,
before additional margin enhancement initiatives work their way fully through
our system."

In conjunction with this release, you are invited to listen to the Company's
conference call, which will be held on Tuesday, July 8, 2008, at 8:00 am,
Pacific Time, (11:00 am Eastern Time), with Ralph McRae, Chairman and CEO of
Leading Brands, Inc.

TO PARTICIPATE IN THE CONFERENCE CALL PLEASE DIAL-IN: 1-416-850-9144

The conference call will also be webcast and archived for 30 days on the
investor page of the Company's website at www.LBIX.com.

About Leading Brands, Inc.

Leading Brands, Inc. (Nasdaq:LBIX) is North America's only fully integrated
healthy beverage company. Leading Brands creates, designs, bottles, distributes
and markets its own proprietary premium beverage brands such as TrueBlue(r)
Blueberry Juice, LiteBlue(r) Blueberry Juice, STOKED(tm) Energy Drinks, INFINITE
Health(r) Water, DIE HARD(tm) Sports Energy Drink and Caesar's(r) Cocktails via
its unique Integrated Distribution System (IDS)(tm) which involves the Company
finding the best and most cost-effective route to market. The Company strives to
use the best natural ingredients hence its mantra: Better Ingredients - Better
Brands.

Non-GAAP Measures

Any non-GAAP financial measures referenced in this release do not have any
standardized meaning prescribed by GAAP and are therefore unlikely to be
comparable to similar measures presented by other issuers.

Forward Looking Statements

Certain information contained in this press release includes forward-looking
statements. Words such as "believe", "expect," "will," or comparable terms, are
intended to identify forward-looking statements concerning the Company's
expectations, beliefs, intentions, plans, objectives, future events or
performance and other developments. All forward-looking statements included in
this press release are based on information available to the Company on the date
hereof. Such statements speak only as of the date hereof. Important factors that
could cause actual results to differ materially from the Company's estimations
and projections are disclosed in the Company's securities filings and include,
but are not limited to, the following: general economic conditions, weather
conditions, changing beverage consumption trends, pricing, availability of raw
materials, economic uncertainties (including currency exchange rates),
government regulation, managing and maintaining growth, the effect of adverse
publicity, litigation, competition and other risk factors described from time to
time in securities reports filed by Leading Brands, Inc.

Better Ingredients - Better Brands(tm)

This news release is available at www.LBIX.com

LEADING BRANDS, INC.
CONSOLIDATED STATEMENT OF LOSS AND DEFICIT
(UNAUDITED)

(EXPRESSED IN UNITED STATES DOLLARS) May 31 May 31
2008 2007
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Gross sales $ 9,314,632 $ 10,557,809
Less: Discounts, rebates and slotting
fees (1,159,473) (1,020,098)
--------------------------
Net sales 8,155,159 9,537,711

Expenses (Income)
Cost of sales 5,398,383 7,179,376
Selling, general and administration
expenses 3,039,300 3,343,664
Depreciation and amortization 184,003 157,471
Interest expense 129,288 135,282
Loss on sale of assets 12,458 1,257
Other income (14,767) (1,226,506)
--------------------------
Total expenses 8,748,665 9,590,544

--------------------------
Net loss before taxes (593,506) (52,833)
Income tax recovery (expense) 37,595 (132,248)
--------------------------
Net loss (555,911) (185,081)
--------------------------

Deficit, beginning of period (27,979,631) (22,564,870)

--------------------------
Deficit, end of period $(28,535,542) $(22,749,951)
--------------------------

Loss per share
Basic and diluted $ (0.03) $ (0.01)

Weighted average number of shares
outstanding
- Basic and diluted 19,958,124 16,421,241
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CONTACT: Leading Brands, Inc.
(604) 685-5200
info@LBIX.com