Guidepoint Introduces First-Ever Bluetooth(R) With Emergency Services, Roadside Assistance

Guidepoint Introduces First-Ever Bluetooth(R) With Emergency Services,
Roadside Assistance

MADISON HEIGHTS, Mich., Sept. 2 /PRNewswire/ -- GuidePoint Systems today
announced that it has launched the first-ever Bluetooth kit for vehicles that
offers free emergency dispatch and roadside assistance.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090902/DE69557 )

The Pontiac, Mich.-based company has begun shipping Guidepoint Connect, an
in-vehicle Bluetooth system that offers hands-free cell phone, integrated
music control and emergency services/roadside help at the touch of a button.
The four-button unit, designed to be mounted on the steering column, combines
the latest in Bluetooth technology with Guidepoint's award-winning safety and
convenience services for drivers.

Here's how it works: In addition to the standard dial and hang-up buttons,
the Guidepoint Connect unit includes two additional buttons: a phone button
that connects callers directly to Guidepoint's 24/7/365 response centers, and
a white-cross button that can be integrated with Guidepoint's GPS tracking
device (sold separately) for pinpoint location-based services and one-touch
emergency dispatch.

The unit also allows drivers to safely and conveniently control a cell phone
and portable music player, including iPod(R) and other MP3 players. The
system's unique "Clear Connect" function also allows an iPhone(R) user to
connect wirelessly to the Guidepoint unit to play music over the vehicle's
stereo.

"Guidepoint Connect is much more than just an exceptional Bluetooth kit - it's
a tool to make driving safer, easier and more convenient," said Rand Mueller,
chief executive officer of Guidepoint. "As more and more states enact and
enforce driver distraction laws, we believe Guidepoint Connect will be a great
accessory for driver safety and convenience. Additionally, by offering
'one-touch-then-hands-free' services such as emergency dispatch, driving
directions, towing and concierge services, we can help drivers focus on the
road, while we do the work. We are confident that the combination of
Guidepoint's driver services and advanced wireless/GPS technology with
Brandmotion's Bluetooth technology will allow us to offer a superior
aftermarket-installed product."

Guidepoint Connect is being launched at new-car dealerships and through
retailers of mobile electronics. Manufacturer's Suggested Retail Price for
the Guidepoint Connect is $399 (exclusive of installation fees). The cost of
the unit includes free E-Call(TM) service for emergency dispatch, plus one
year of complimentary Guidepoint Silver(TM) service that includes roadside
assistance, directory assistance and unlimited concierge service.

The unit can also be integrated with a Guidepoint GPS tracking module (sold
separately) to provide stolen vehicle recovery, online vehicle tracking and
pinpoint location-based services.

Guidepoint Connect is the first new consumer product developed jointly by
Guidepoint and Grand Rapids, Mich.-based Brandmotion, LLC
(www.brandmotion.com), leading developers of integrated technology products
for automotive interiors.

About GuidePoint Systems: Sold through more than 2,500 new and pre-owned
dealerships nationwide, Guidepoint integrates GPS, advanced wireless
technology, the Web and 24/7/365 response centers to deliver a variety of
services to vehicle owners and fleet managers. Rated the #1 stolen vehicle
tracking solution in 2007 by international research firm Frost & Sullivan,
Guidepoint also offers a variety of driver safety, convenience, fleet
management and vehicle tracking services. Visit www.guidepointsystems.com or
call 1-877-GPS-FIND for more information.

SOURCE GuidePoint Systems

Brian Edwards, Vice President, GuidePoint Systems, mobile, +1-616-284-1752,
brian@guidepointsystems.com