Glendale Kia Partners With Universal Studios Hollywood for Halloween Horror Nights Event

Glendale Kia Partners With Universal Studios Hollywood for Halloween Horror
Nights Event

LOS ANGELES, Oct. 26 /PRNewswire/ -- Glendale Kia announces its official
presenting sponsorship of "Chucky's Funhouse" Maze at Universal Studios
Hollywood's Halloween Horror Nights.

Universal Studios Hollywood's Halloween Horror Nights® is Southern
California's most terrifying Halloween event and the most intense "live"
horror event ever staged within a theme park environment. Remaining dates are
October 28-31. The event begins nightly at 7:00 p.m.; closing hours vary by
night throughout the event. Tickets are on sale at
www.universalstudioshollywood.com/hhn.

Integrations at this year's Halloween Horror Nights include a decorated Kia
Soul vehicle installation at the Chucky's Funhouse maze, which allows guests
to get up close and personal with the all-new 2010 Kia Soul.

"Halloween Horror Nights is an ideal setting to reach Kia Soul's target
demographic," said Stephanie Testa, vice president of corporate alliances of
Universal Studios Partnerships & Licensing. "Glendale Kia and Universal are
deploying numerous experiential marketing activations such as 'Test Drive &
Win' ticket promotions, online on the Halloween Horror Nights Web site and a
mobile application to help drive consumers to Glendale Kia."

In March 2009, Kia rolled out the all-new 2010 Kia Soul urban passenger
vehicle. Soul stands out from the crowd with modern, unique styling aimed
toward the young and young-at-heart. Designed by Kia Motors' Southern
California-based design team, Soul is currently on sale at Glendale Kia, the
#1 Volume Kia Dealer in California for three straight years.

"Glendale Kia strives to connect with our consumers and what better way than
sponsoring an amusing and spirited event as Chucky's Funhouse at Universal
Studios Hollywood Halloween Horror Nights," said Pete Mehrabian, General
Manager of Glendale Kia. "The creativity and excitement behind the launch of
Kia's all-new 2010 Soul fits perfectly with the imagination and thrill behind
this popular Southern California Halloween event."

This year's all new Halloween Horror Nights at Universal Studios features four
new maze experiences, including Saw: Game Over; Halloween: The Life and
Crimes of Michael Myers; My Bloody Valentine: Be Mine 4 Ever; and Chucky's
Funhouse, six new scare zones; a new live stage performance of The Rocky
Horror Picture Show: A Tribute; and a re-imagined Terror Tram backlot studio
experience.

Universal Studios Hollywood is a unit of Universal Parks & Resorts, a division
of NBC Universal. NBC Universal is one of the world's leading media and
entertainment companies in the development, production, marketing of
entertainment, news and information to a global audience. Formed in May 2004
through the combining of NBC and Vivendi Universal Entertainment, NBC
Universal owns and operates a valuable portfolio of news and entertainment
networks, a premier motion picture company, significant television production
operations, a leading televisions stations group, and world-renowned theme
parks. NBC Universal is 80% owned by General Electric (NYSE: GE) with 20%
controlled by Vivendi.

Glendale Kia
2242 San Fernando Road
Los Angeles, CA 90065
(323) 222-8000

SOURCE Universal Studios Hollywood

Audrey Eig of Universal Studios Hollywood, +1-818-622-2962