Delicious and Nutritious -- Chocolate Milk Is Harmonious This Halloween

Actress, Mom Angie Harmon Celebrates Chocolate Milk as The Official Drink of
Halloween with Unveil of New National Milk Mustache Campaign 'got milk?' Ad

WASHINGTON, Oct. 13 /PRNewswire/ -- Let's face it, sweets are at the heart of
the Halloween fun. But it's easy for moms to make the holiday season a little
healthier without being booed by the kids. Experts agree that lowfat
chocolate milk -- The Official Drink of Halloween -- is a tasty way to help
build strong bones that won't haunt anyone's health.

Actress Angie Harmon and her three daughters are dressing up this Halloween
season with the unveiling of their family's first got milk? Milk Mustache ad.
Harmon joins the ranks of more than 250 actors, athletes, models and musicians
who have donned the famous 'stache.

"At Halloween and throughout the year, my girls love the flavor of chocolate
milk, and I love knowing it contains the same essential nutrients as white
milk like calcium, vitamin D and other nutrients kids need to build strong
bones," said Harmon. "As a mom, it's important to me that my kids learn
healthy habits early -- and drinking three glasses of lowfat or fat free milk
each day is one of the best habits I can pass on to them."

Harmon's ad will debut in People Magazine on Oct. 16. The ad copy reads,
"Angie's Harmony. Welcome to my life. Sure I see it as a glass half full but
it's still a lot to handle. How do I stay balanced? Milk. It's nature's
wellness drink -- naturally nutrient rich like no other beverage. Now can
someone just get me a straw?"

Don't let Angie's family have all the fun. Moms and kids can make their own
Halloween-themed Milk Mustache digital card using the "Make Your Own Milk
Mustache Ad" tool online at whymilk.com. Don the 'stache, share with friends
and encourage others to celebrate chocolate milk as the Official Drink of
Halloween.

Bone-Building Nutrition In Disguise
Lowfat chocolate milk doesn't just taste good -- it is a major source of
calcium and provides other important bone-building nutrients including vitamin
D, protein, potassium and phosphorus. Each 8-ounce serving provides 300
milligrams of calcium -- or 30% of the Daily Value for this vital
bone-building nutrient. Research suggests that kids who avoid milk are more
likely to suffer bone fractures, have lower bone mass and may even be shorter
than their milk-drinking peers.(1-3)

"With Halloween snacks all around, lowfat chocolate milk is something moms can
feel good about sharing with their kids," said Dr. Tanya Remer Altmann, MD,
and author of Mommy Calls, Dr. Tanya Answers Parents' Top 101 Questions about
Babies and Toddlers.

"Here's a spooky fact: two out of three kids fail to get enough calcium, which
is critical to build healthy skeletons. And studies show that kids who drink
chocolate and other flavored milks have higher calcium intakes than those who
don't drink milk. Milk drinkers also tend to drink fewer sugary sodas and
fruit drinks and are more likely to be at a healthy weight compared to kids
who drink little or no milk.(4-6) Encouraging kids to drink more lowfat milk
is a great way to steer them from the nutrient-void temptations at Halloween
and beyond."

"Chocolate milk and white milk contain 9 essential nutrients and are a key
component in building strong bones during childhood. Moms can benefit from
the calcium and vitamin D in chocolate milk, too," Dr. Tanya said.

Spend October with the Official Drink of Halloween -- and Some Serious
Skeletons
Throughout October, the Chocolate Milk: The Official Drink of Halloween team
will host free Halloween events at local children's museums in 25 cities
coast-to-coast. Families can unmask nutritious facts about chocolate milk and
try out new, tasty recipes that make drinking milk even more fun. While at
the museum, kids and moms can take a souvenir "Official Drink of Halloween"
Milk Mustache photo, sample delicious lowfat and fat free chocolate milk and
win fun Halloween-themed prizes.

Get Caught in Our Web
Visit whymilk.com for more healthy Halloween tips, to find festive recipes --
such as Goblin Good Rice Pudding and Minty Witch's Brew -- and to make your
own Milk Mustache ad digital card. To keep up on all the spooky fun, follow
the National Milk Mustache "got milk?"®( )Campaign on Facebook at "Milk
Mustache Campaign" and on Twitter at @MilkMustache.

About the National Milk Mustache "got milk?"® Campaign
The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by
the Nation's milk processors, who are committed to increasing fluid milk
consumption. The National Fluid Milk Processor Promotion Board, through
MilkPEP, runs the national Milk Mustache "got milk?" Campaign, a multi-faceted
campaign designed to educate consumers about the health benefits of milk. For
more information, go to www.whymilk.com. Lowe New York is the creative agency
for The National Milk Mustache "got milk(®)" Campaign.

References:
1 Goulding A, et al. Children who avoid drinking cow's milk are at increased
risk for prepubertal bone fractures. Journal of the American Dietetic
Association. 2004; 104:250-253.

2 Rockell JEP, et al. Two-year changes in bone and body composition in young
children with a history of prolonged milk avoidance. Osteoporosis
International. 2005; 16:1016-1023.

3 Fiorito LM, et al. Girls' calcium intake is associated with bone mineral
content during middle childhood. Journal of Nutrition. 2006; 136:1281-1286.

4 Johnson RK, Frary C, Wang MQ. The nutritional consequences of flavored milk
consumption by school-aged children and adolescents in the United States.
Journal of the American Dietetic Association. 2002;102:853-856.

5 Frary CD, Johnson RK, Wang MQ. Children and adolescents' choices of foods
and beverages high in added sugars are associated with intakes of key
nutrients and food groups. Journal of Adolescent Health. 2004;34:56-63.

6 Murphy MM, Douglass JS, Johnson RK, Spence LA. Drinking flavored or plain
milk is positively associated with nutrient intake and is not associated with
adverse effects on weight status in U.S. children and adolescents. Journal of
the American Dietetic Association. 2008;108:631-639.

SOURCE Milk Processor Education Program

Ashley Gilmore, +1-312-988-2320, cell, +1-260-602-3733,
agilmore@webershandwick.com, or Lauren Nelson, +1-312-988-2171,
lnelson@webershandwick.com, both for the Milk Processor Education Program