Dallas Cowboys America`s Favorite Football Team for Third Straight Year

Pittsburgh Steelers Picked to Win Super Bowl
NEW YORK--(Business Wire)--
Not only do the Dallas Cowboys have a brand new stadium this year, they are also
chosen yet again as America`s favorite football team among those who follow
professional football. The Pittsburgh Steelers come in at number 2 (up from 4th
last year) and the Chicago Bears are in at number three (up from number 6 last
year). Rounding out the top five are the Indianapolis Colts (down from number 3)
and the New England Patriots (down from number two).

These are some of the results of The Harris Poll® of 2,334 adults, of whom 1,194
follow professional football, surveyed online between September 8 and 15, 2009
by Harris Interactive®.

Finishing up the top ten favorite football teams are the Green Bay Packers (down
one from No. 5), the Philadelphia Eagles (up one from No. 8), the New York
Giants (up one from No 7), the Tennessee Titans who jumped up 16 spots from
number 25 to the number 9 spot and the Minnesota Vikings (up two from No. 12).

Besides the 16 point jump of the Tennessee Titans, other big movers this year
are:

* The Atlanta Falcons who jumped 14 spots from No. 27 to No. 13;
* The New York Jets who lost Brett Favre and 11 points, dropping to No. 20 from
a tie at No. 9;
* The Arizona Cardinals, who moved up 8 spots (from No. 24 to No. 16); and,
* The Washington Redskins and the Oakland Raiders who each dropped 8 points
(respectively from a tie at No. 9 to a tie at No. 17 and from No. 13 to No.
21).

Winning the Super Bowl

Every team has fans and every team, even ones that may not be in the running,
have fans who think they will win the Super Bowl this year. But, as one might
expect, a few teams rise higher than others. Almost one in five football fans
believe the Pittsburgh Steelers will win the Super Bowl this year (19%) while
17% believe the New England Patriots will win. Less than one in ten believe all
other teams will win, but at the top of this list are the Indianapolis Colts
(7%), the Dallas Cowboys (6%), and 5% who each think the Bears, Giants and
Eagles will be Super Bowl Champions this year.

Who are football fans?

Just over half of Americans (51%) say they follow professional football and, as
one might expect, men are more likely than women to be fans (64% versus 39%).
Baby Boomers (those 45-63) are more likely than Echo Boomers (those aged 18-32)
to be fans (55% versus 43%) and African Americans are more likely to be fans
than both Hispanics and Whites (63% versus 51% and 50%). There is even a
political difference as Republicans are more likely to follow professional
football than Democrats are (59% versus 50%).

The Harris Poll®#111, October 7, 2009
By Regina A. Corso, Director, The Harris Poll

Methodology

This Harris Poll was conducted online within the United States September 8 and
15, 2009 among 2,334 adults (aged 18 and over), of whom 1,194 follow
professional football. Figures for age, sex, race/ethnicity, education, region
and household income were weighted where necessary to bring them into line with
their actual proportions in the population. Propensity score weighting was also
used to adjust for respondents` propensity to be online. Full data tables and
methodology are available at www.harrisinteractive.com.

These statements conform to the principles of disclosure of the National Council
on Public Polls.

About Harris Interactive

Harris Interactive is a global leader in custom market research. With a long and
rich history in multimodal research, powered by our science and technology, we
assist clients in achieving business results. Harris Interactive serves clients
globally through our North American, European and Asian offices and a network of
independent market research firms. For more information, please visit
www.harrisinteractive.com

Harris Interactive, Inc.
Corporate Communications
212-539-9600
press@harrisinteractive.net

Copyright Business Wire 2009