New Fitness Kits Developed by Men`s Health and Women`s Health Aim to Get America Back in Shape Fast

Men`s Health and Women`s Health Workout Kits Are First Fitness Products Between
EB Sport Group and Rodale, Inc.
YONKERS, N.Y.--(Business Wire)--
EB Sport Group, a market leader in the creation of personal exercise and fitness
products, has announced the availability of the Men`s Health"Ultimate Total-Body
Workout" and Women`s Health"Lean Body Workout" - two branded fitness kits
designed to get people back in shape quickly.

These are the first of many planned exercise products to be developed by EB
Sport Group, a division of EB Brands, and Rodale Inc., publisher of Men`s Health
and Women`s Healthmagazines. Both kits are available now for $49.99 at
www.GETFITKIT.com and at a variety of sporting goods and nutrition retailers
nationwide.

Specially designed by the editors and staff at Men`s Health and Women`s Health,
the "Ultimate Total-Body Workout" and "Lean Body Workout" kits combine carefully
selected fitness equipment with cutting-edge exercise programs that strengthen,
sculpt and tone the entire body over the course of six weeks and are tailored to
the male and female body respectively.

"Our research shows that while many people desire to get in shape, they
frequently struggle with exactly what products to buy and then what to do with
them. These kits eliminate that confusion and deliver a clear path to success
for individuals of all fitness levels - and at a very reasonable price," said
Brian Anderson, president of EB Sport Group. "Men`s Health and Women`s Health
have provided millions of people with the best fitness content available. Now,
consumers will also have the tools they need in these two powerful kits."

"These workout kits offer consumers a uniquely affordable fitness solution,"
said Adam Campbell, Fitness Director, Men`s Health and Women`s Health. "It not
only provides the convenience of a home gym, but a complete workout program
designed by the experts at Men`s Health and Women`s Health."

The Men`s Health "Ultimate Total-Body Workout" includes select equipment, as
well as a customized six-week workout program. It also includes a free one-year
digital subscription to Men`s Health and a three-month free trial offer to Men`s
Health"Personal Trainer," a customized fitness and nutrition premium content Web
site.

The Women`s Health "Lean Body Workout" includes select exercise products, as
well as a customized six-week workout program. It also includes a free one-year
digital subscription to Women`s Health and a three-month free trial offer to
Women`s Health"Fit Coach," a subscription-based online fitness and nutrition
program.

About EB Brands Holdings Inc.

EB Brands, headquartered in Yonkers, NY, develops, manufactures and markets a
comprehensive range of consumer products through numerous retail distribution
channels in the U.S. and across 70 countries worldwide. EB Sport Group, a
division of EB Brands, is a leading global fitness product innovator and the
owner and operator of the Sportline and Valeo brands. Its collection of
company-owned and licensed brands and product portfolios are distributed to
every major sporting goods retailer nationwide and can be found throughout all
classes of trade including Internet, catalog and television-based retailers. For
more information, visit www.ebbrands.com.

About Rodale Inc.

Rodale is a global media company with a heritage, mission, and authority
dedicated to the health and wellness of the individual, community, and planet.
Through a broad portfolio of leading media properties, Rodale reaches more than
70 million people around the world through multiple distribution channels,
including magazines, books, online, e-commerce, direct-to-consumer, and video.
The company publishes some of the best-known health and wellness lifestyle
magazines, including Men`s Health, Prevention, Women`s Health, Runner`s World,
Bicycling, Mountain Bike, Running Times, and Organic Gardening, and is the
largest independent book publisher in the United States, with a collection of
bestselling titles, including Al Gore`s An Inconvenient Truth, The South Beach
Diet, Eat This, Not That!,and Flat Belly Diet! Rodale is also a leader in
direct-response marketing and has more than 25 million active customers in its
database. For more information, visit www.rodaleinc.com.

The Summit Group
Paul Gadd, 801-990-1176
pgadd@summitslc.com

Copyright Business Wire 2009