TechWeb and O'Reilly Announce Triggit as Winner of Web 2.0 Expo Launch Pad

Real-Time SMS-Voted People's Choice Winner Helps Websites Make Money

SAN FRANCISCO, April 25 /PRNewswire/ -- TechWeb (Formerly CMP) and
O'Reilly Media, Inc., co-producers of the annual Web 2.0 Expo, today announced
the winner of the Launch Pad start up program. Triggit, one of six on-stage
presenters, took home the title of People's Choice Winner on Thursday, April
24th during Web 2.0 Expo San Francisco at Moscone West.
This year Web 2.0 Expo hosted a Venture Capital Edition of the Launch Pad
program, showcasing the best Web 2.0 startups and providing a unique public
forum for unveiling new companies and products. Web 2.0 Expo, in its second
year, is the leading global gathering of developers, designers, marketers, and
business professionals building the next generation Web.
www.web2expo.com/sf.
Triggit (http://www.triggit.com), the winning startup, helps bloggers and
small website owners make money. This simple WYSIWYG editing tool uses just
one line of JavaScript to enable instant drag-and-drop publishing of AdSense,
Amazon and other affiliate programs and ad networks. Triggit can source,
integrate, optimize and track ads on the site, making ad management and
monetization pain-free.
"We're thrilled with being titled People's Choice Winner at Web 2.0 Expo
San Francisco," said Zachery Coelius, Triggit CEO. Voting was conducted at
Launch Pad via a real-time SMS system where the audience was asked to play the
role of VC and select the company of their choice.
"Competition was tough this year because of all the interest in the new
Launch Pad: VC Edition format," said Brady Forrest, Web 2.0 Expo Co-Chair.
"Triggit was one of 160 companies that vied to be on stage this year so they
deserve a big round of applause for winning over the VC judges and audience
with their live demo presentation. We'll be watching this promising company."
A forum for creativity, engineering, and innovation, Web 2.0 Expo San
Francisco includes a multi-track conference, an "unconference" program called
Web2Open, a major tradeshow, and many networking events. Web 2.0 Expo will
hold its first New York event September 16-19 and will return to Berlin for
Expo Europe in late October 2008. Both events will feature Launch Pad.
To learn more about the 2008 Web 2.0 Expo San Francisco:
www.web2expo.com/sf
To see more details on Launch Pad: VC Edition, visit:
www.web2expo.com/sf/launchpad
To read the official Web 2.0 Expo blog, visit: blog.web2expo.com
To read the O'Reilly Radar, visit: radar.oreilly.com/
If you have ideas about areas you'd like to see included at the
conference, send a note to: webexpo-idea@oreilly.com
If you'd like to stay up to date on information relating to Web 2.0, sign
up for the conference newsletter:
www.oreillynet.com/cs/nl/home#conferences
About TechWeb
TechWeb, the global leader in business technology media, is an innovative
business focused on serving the needs of technology decision-makers and
marketers worldwide. TechWeb produces the most respected and consumed media
brands in the business technology market. Today, more than 13.3 million*
business technology professionals actively engage in our communities created
around our global face-to-face events Interop, Web 2.0, Black Hat and
VoiceCon; online resources such as the TechWeb Network, Light Reading,
Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial
Technology Network; and the market leading, award-winning InformationWeek,
TechNet Magazine, MSDN Magazine, Wall Street & Technology magazines. TechWeb
also provides end-to-end services ranging from next-generation performance
marketing, integrated media, research, and analyst services. TechWeb is a
division of United Business Media, a global provider of news distribution and
specialist information services with a market capitalization of more than
$2.5 billion.
*13.3 million business decision-makers: based on # of monthly connections
About O'Reilly
O'Reilly Media spreads the knowledge of innovators through its books,
online services, magazines, and conferences. Since 1978, O'Reilly has been a
chronicler and catalyst of leading-edge development, homing in on the
technology trends that really matter and spurring their adoption by amplifying
"faint signals" from the alpha geeks who are creating the future. An active
participant in the technology community, the company has a long history of
advocacy, meme-making, and evangelism. For more information, visit:
www.oreilly.com/.
O'Reilly is a registered trademark of O'Reilly Media, Inc. Other products
mentioned may be trademarks of their respective companies.
SOURCE TechWeb

Natalia Wodecki, PR Manager of TechWeb, +1-415-947-6762, nwodecki@techweb.com;
or Maureen Jennings, Conferences Publicist, of O'Reilly Media, Inc.,
maureen@oreilly.com