NAVIGON Climbs Into Number Four Position in US PND Market

NAVIGON claims market share of 11.5 percent in February 08; NAVIGON 2100 unit
becomes second overall best seller

CHICAGO, March 20 /PRNewswire/ -- NAVIGON Inc. has climbed into the number
four position in the personal navigation category just six months after the
company's maiden launch of personal navigation devices (PNDs) by earning a
market share of 11.5 percent (unit volume shares) in February, according to
The NPD Group's Retail Tracking Service. NPD also reported NAVIGON's
feature-packed NAVIGON 2100 grabbed the number two slot as the best-selling
portable GPS device among all units sold in February.
Two months after its debut, the NAVIGON 2100 broke into the ranks of the
top ten best selling systems in December 2007, before climbing to the number
two spot in February 2008. NAVIGON credits the NAVIGON 2100's momentum to the
unit's compelling high-end features such as Reality View(TM) and
text-to-speech, as well as its wallet-friendly MSRP of $249.
NAVIGON is weeks away from launching a follow-up to the NAVIGON 2100, the
NAVIGON 2100 max, which features a wider, 4.3 inch screen, spoken driving
directions via text-to-speech, DirectHelp(TM) to alert roadside assistance
providers and NAVIGON's exclusive 3D Reality View to navigate complex
interchanges. The NAVIGON 2100 max will sell for an MSRP of $299 and can be
purchased with FreshMaps, a service accessory that provides up to 12 map
updates in three years and is compatible across the company's product
portfolio.
"NAVIGON provides more features that matter and we're finding this is
really resonating with consumers," said Andreas Hecht, NAVIGON's president for
the Americas. "Our portfolio exemplifies that we put the customer first and
that we invest a great deal of thought and energy into making them happy they
purchased a NAVIGON."
About NAVIGON
NAVIGON INC. is one of the world's leading providers of navigation
products and software solutions. NAVIGON makes its own navigation brand
consumer products and creates software solutions for OEM customers operating
in personal navigation, wireless, and automotive sectors. Founded in 1991,
NAVIGON employs more than 400 people in Europe, North America and Asia. For
more information, visit http://www.navigon.com or
http://www.experiencenavigon.com.
SOURCE NAVIGON Inc.

Peg Herbst, Director, Marketing Communications, of NAVIGON Inc.
+1-312-268-1507, peg.herbst@navigon.com; or Carly Herrig of Edelman for
NAVIGON, +1-312-233-1356, carly.herrig@edelman.com