KickApps Launches Custom Community Insights

Provides Real Time Actionable Insights Into Community Activity, Influencers,
Sentiment and Trends
NEW YORK--(Business Wire)--
KickApps (www.kickapps.com), the industry`s leading on-demand social media,
video player and widget platform, today announced the availability of a
community insights dashboard that is highly customizable to suit the needs of
its diverse set of clients. Using the KickApps Insights dashboard, clients will
be able to derive actionable insights based on their members` engagement with
content and activities in their KickApps websites. Clients are able to track
discussions, identify influencers, understand sentiment and use the resulting
insights to guide advertising, overall marketing strategy, editorial
programming, product development and customer support.

"Finding value in the abundance of real-time information can be extremely
challenging for businesses using social media to engage with their customers,"
said Mike Sommers, senior vice president, products, KickApps. "KickApps Insights
goes far beyond mere web analytics by putting filtered and relevant data and
analysis into the hands of people that can use this information to make better
business decisions. Whether you work in the marketing, customer support or
product development departments, this approach becomes an invaluable piece of
your digital tool kit."

Sommers, who ran AOL Search products and developed enhanced systems to gain
insight into the AOL membership and activity habits, is leveraging his expertise
together with a team of analysts to develop the next wave of social insight at
KickApps.

KickApps Insights enable clients to easily define variables to monitor and
analyze based on given business needs. For example, a community manager for a
professional sports team may wish to gain deeper insight into their community`s
most active and influential members (based on interactions with others and
content contributions) to promote new events or merchandise. Alternatively, a
product manager may wish to gain insight into trends and sentiment to inform
research and development efforts by seeking feedback and ideas from customers
and fans. The clients select which variables are required, defines the feeds and
assembles the widget-based dashboard. These widgets can also be shared to others
in the company for collaborative decision-making.

A custom framework for the KickApps Insights dashboard is developed in
collaboration between clients and the KickApps Client Solutions teams. Once the
framework is designed, clients will be able to access and create insight reports
on a self-service basis. Insights that publishers, marketers and enterprise
clients will need, include:

* A complete view of customer sentiment about a brand, promotion or product
* Identifying influencers, advocates and nay-sayers to target engagement,
communications or promotions
* Providing customer support teams with leading indicators of issues or problems
to be proactively addressed
* Analyzing customer and partner feedback and recommendations for crowd sourcing
research & development
* Arming marketing teams with competitor and market research

About KickApps

Selected by BusinessWeek readers as Best of the Web 2008, KickApps provides
brands, enterprises and web publishers with solutions that enable social,
interactive, dynamic, distributed and data-informed web experiences. KickApps
solutions consist of a suite of hosted social and media applications and
services that are used by some of the world`s largest websites and brands to
grow & engage their online audiences and foster deeper relationships with
customers. Clients include: Budget Travel, H&R Block, U2, CW Television,
Guinness World Records, Special Olympics, HBO, Cinemax, Cox Television, the
Phoenix Suns, the New York Knicks, the New York Rangers and thousands of other
sites. For more information, visit www.kickapps.com and www.kickdeveloper.com.

KickApps
Michael Chin, 212-730-4558
pr@kickapps.com

Copyright Business Wire 2009