Global Interactive Leader BGT Partners Achieves Highest Level of Omniture Fusion Certification

OREM, UT, Sep 02 (MARKET WIRE) --
Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business
optimization software, today announced that BGT Partners, a leading
interactive agency and an Omniture Certified Channel Partner, has become
Omniture Certified for Omniture Fusion Test&Target methodology. BGT
Partners is one of the first interactive agencies to receive Test&Target
Certification, the most recent Omniture Fusion Certification, and is
building on its previous certification for Omniture SiteCatalyst, which
it uses to provide clients with deeper insight into their online
analytics data. Omniture Fusion is Omniture's deployment methodology that
incorporates industry best practices developed over literally thousands of
deployments.

As an Omniture Fusion Certified Partner for Test&Target, BGT Partners
will further optimize customer data measured in SiteCatalyst to provide
clients with a more complete view of the results, effectiveness and
relevance of their site optimization campaigns alongside other marketing
initiatives for better return on ad spend. BGT Partners will use
Test&Target to execute A/B tests and multivariate tests for customers and
help them create a more personalized online experience for visitors
through landing page optimization, targeting and audience segmentation.
Omniture SiteCatalyst and Omniture Test&Target are components of the
Omniture Online Marketing Suite, an integrated portfolio of optimization
applications for Visitor Acquisition, Conversion, Online Analytics and
Channel Analytics built on an Open Business Analytics Platform.

Mutual customer Carnival Cruise Lines is already benefitting from BGT
Partners' expertise with Omniture Test&Target.

"Carnival Cruise Lines will use Test&Target to optimize the visitor
experience across our entire site," said Thomas Ainslie, manager,
ecommerce for Carnival Cruise Lines. "We will be able to utilize results
from A/B testing through Test&Target alongside our online analytics data
from SiteCatalyst to provide our customers with more relevant content and
targeted messaging, resulting in more conversions and revenue."

BGT Partners is a global interactive marketing agency that helps companies
strengthen their brand and business relations through digital marketing
and technology solutions. The agency, a Microsoft Gold Certified Partner,
has been recognized as a Top 10 Agency of the Year by the 2009 Interactive
Media Awards and is the recipient of numerous industry awards such as the
Stevie Awards, the Horizon Interactive Awards and the Web Marketing
Association's Internet Advertising Competition.

"Becoming Omniture Certified for Test&Target is a natural expansion of our
partner relationship with Omniture and demonstrates our ongoing commitment
to providing the best digital expertise for our clients," said David
Clarke, founder and managing partner of BGT Partners. "By gaining
additional Fusion certification for Test&Target, BGT Partners will be able
to deliver more targeted site content for customers and view that
alongside other online marketing initiatives in SiteCatalyst for more
integrated digital campaigns."

"Omniture provides our certified agency partners with the ability to
optimize digital marketing initiatives for their customers through
enterprise-class products and services," said Mark Dillon, vice president
of worldwide channel sales for Omniture. "Achieving this additional
certification means BGT Partners has developed the expertise to deliver
deeper insights for customers' campaigns that will connect site
optimization to meaningful online analytics to enhance client conversion.
Our partner relationship with BGT Partners continues to provide online
marketers with best in class solutions and meaningful data to create a
better digital experience for customers."

About Omniture

Omniture, Inc. is a leading provider of online business optimization
software, enabling customers to manage and enhance online, offline and
multi-channel business initiatives. Omniture's software, which it hosts
and delivers to its customers as an on-demand subscription service and
on-premise solution, enables customers to capture, store and analyze
information generated by their Web sites and other sources and to gain
critical business insights into the performance and efficiency of
marketing and sales initiatives and other business processes. In
addition, Omniture offers a range of professional services that
complement its online services, including implementation, best practices,
consulting, customer support and user training through Omniture
Education. Omniture's more than 5,000 customers include eBay, AOL,
Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP.
www.omniture.com

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and
SiteCatalyst are registered trademarks of Omniture, Inc. in the United
States, Japan, Canada and the European Community. Omniture, Inc. owns
other registered and unregistered trademarks throughout the world. Other
names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute
"forward-looking statements" within the meaning of Section 21E of the
Securities Exchange Act of 1934 and Section 27A of the Securities Act of
1933, including, but not limited to, statements regarding the abilities
and expected benefits of our services to customers. These statements are
based on current expectations and assumptions regarding future events and
business performance and involve certain risks and uncertainties that
could cause actual results to differ materially, including but not
limited to, risks described in Omniture's quarterly report on Form 10-Q
for the period ended June 30, 2009, and from time to time in other
reports filed by Omniture with the U.S. Securities and Exchange
Commission. These reports are available on the Investor Relations section
of our web site at http://www.omtr.com. Omniture undertakes no duty to
update any forward-looking statement to conform the statement to actual
results or changes in the company's expectations.

Omniture Press Contact
Jamie Stum
801.830.5218
Email Contact

Copyright 2009, Market Wire, All rights reserved.

-0-