Conduit's Monthly Community Trends Reveals the Ideal Gift for Music Lovers: the iPod...

Tue Nov 27, 2007 8:02am EST

[-] Text [+]

Conduit's Monthly Community Trends Reveals the Ideal Gift for Music Lovers: the iPod Touch

Popular Music Community Search Terms in the Conduit Network Also
Include Kanye West, Techno, and Winamp
REDWOOD SHORES, Calif.--(Business Wire)--Conduit, the leading platform for building online communities via
community toolbars, today announced the second monthly results of its
ground-breaking Community Trends index.

Community Trends, like Google's Hot Trends, identifies what the
public is thinking about. The main difference, however, is that
Community Trends is based on communities--the largest and most active
ones in the Conduit Network, grouped into categories called community
verticals exclusively by Conduit. The Conduit Network consists of more
than 12 million users who connect real-time with over 140,000
publishers via the Conduit community toolbar solution, which comes
equipped with a set of community functionalities (such as chat, RSS,
radio and messages) as well as community search and Web search powered
by Google.

November Highlights the Music Communities

Each month, Conduit's Community Trends index highlights one of
these energetic community verticals. This month, Conduit highlights
the Music communities. In November, the most popular search in
music-oriented communities was "iPod touch," indicating the sustained
interest among music-lovers in this coveted item. Rapper and producer
"Kanye West" was another top search in this community vertical.
Searches in this category that held steady in the top ten from last
month included Winamp, MP3, techno, streaming, and hip hop.

The chart below, a sampling of the full Community Trends index,
outlines the top five popular searches in several of the index's
community verticals. Additional categories include Education, Web
Games, Online Radio, Jobs, Shopping, and Pets. Since Conduit has the
unique ability to identify community trends regardless of community
size, the index also highlights a smaller, niche vertical each month.
This month features Free To Air (FTA) communities, built around
reception of free satellite TV and radio broadcasts including major
networks, PBS, Christian programming, ethnic-language programming and
more.

-0-
*T
Music Green Earth Travel Sports FTA: Free To Air
Niche Vertical of
the Month

1. iPod touch 1. Climate 1.Cheap 1.Red Sox 1. Viewsat
tickets

2. Free MP3 2. Care2 2.London 2.Live scores 2. Coolsat

3. Kanye West 3. Dolphins 3.Madrid 3.Live sports 3. Channel lists
radio

4. Techno 4. Humane 4.Paris 4.Sports 4. Tkeyz
songs Society weather stations

5. Winamp 5. Friends 5.New 5.World 5. NFL schedule
of the York Series
Earth
*T

"With the help of our 140,000 participating publishers, our
community toolbars reach 12 million of the most active, trend-setting
Internet users," said Ronen Shilo, chief executive officer of Conduit.
"This is an enormously valuable sample of worldwide Web usage, and
we're more than happy to provide these results on a monthly basis for
anyone with an interest in Web trends."

Conduit's community toolbars are completely free and easy to
build. Any site publisher or community organization can create a
customized toolbar that helps increase user numbers, user engagement
and revenue potential by fostering community loyalty and interaction.
The branded community toolbar can be loaded with many of the most
popular tools and gadgets on the Web today including instant news
updates, RSS, widgets, games, multimedia, podcasts and more. All of
this keeps users engaged with the website and with each other,
creating an invaluable nexus of activity in which user numbers, user
engagement and community interaction are amplified.

To create a community toolbar for your website, visit:
www.conduit.com.

About the Conduit Network

The Conduit Network consists of more than 12 million users who
connect real-time with over 140,000 publishers via a community
toolbar. Users surfing the Web are alerted of publishers in the
Conduit Network, which facilitates brand awareness. Users can
subscribe to publisher communities of choice with a single click, with
no download and without sacrificing browser real estate. With the
Conduit Network, publishers experience free exposure, achieving user
acquisition in an unprecedented way.

About Conduit

Conduit is the leading platform for building online communities
via community toolbars. Online publishers can use Conduit to quickly
and easily create a free community toolbar to persistently connect
with and engage their users via the browser. Consumers can use the
myConduit toolbar to search and subscribe with one click to the
hottest Web communities. Conduit delivers unprecedented community
loyalty and site traffic for over 140,000 publishers, including major
brands such as Major League Baseball, Fox Carolina TV, Greenpeace,
RE/MAX, TechCrunch, Blogdigger and small and medium organizations in
220 countries around the globe. Conduit's innovative search
monetization model allows the service to be completely free and
without adware, malware and spyware. The company is privately-held
with headquarters in Israel and Redwood Shores, CA. For more
information about Conduit, visit www.conduit.com or email
info@conduit.com.

PerkettPR for Conduit
Lisa Dilg, 313-399-0892
conduit@perkettpr.com