Reebok-CCM Hockey Goes Live with iCongo's Business-to-Business E-Commerce Platform

MONTREAL--(Business Wire)--
Reebok-CCM Hockey and iCongo, Inc., a North American leader in
e-commerce solutions, announced today that Reebok-CCM Hockey has
implemented iCongo's business-to-business e-commerce platform.

iCongo's ICE(3 TM) suite of collaborative e-business systems are
now enabling Reebok-CCM Hockey's customers and sales reps to conduct
their entire order entry and order management processes online. These
systems include ICE(3) business-to-business catalog and order entry
system, ICE(3) workflow system, 'online' and 'offline' sales force
automation (SFA), ICE(3) customer portal and ICE(3) comprehensive
suite of marketing and collaboration modules. The systems are fully
internationalized including accessibility in multiple languages,
product catalogs by country and multi-currency support.

"We selected iCongo's comprehensive suite of business-to-business
e-commerce systems based on the richness and completeness of their
e-commerce platform, the depth and flexibility of their e-commerce
systems and their strong industry experience," said John Bissert,
Director of Sales, Reebok-CCM Hockey U.S., Inc. "After going live with
iCongo's B2B e-commerce platform, we are now offering our customers
the systems required to obtain important up-to-date product
information and the ability to place and track orders more quickly and
efficiently online, 24x7. At the same time, the systems are lowering
our order processing costs and improving ordering efficiencies and
improving services to our customers; enabling us to more effectively
communicate and collaborate with our customers."

Reebok-CCM Hockey's sales representatives are now improving the
speed and efficiency of their sales efforts by using the ICE(3)
'online' and 'offline' SFA system. By using the SFA system, reps are
able to receive the latest product and customer information, enter
orders on behalf of their customers both online or offline and
electronically transmit sales orders while on the road. The reps are
also able to place booking orders (future orders) using the system's
specialized booking order functionality.

"iCongo's B2B platform is allowing us to deliver to our customers
improved services and efficiencies," said Giovanna Di Ielsi, Director,
E-Commerce and MIS for Reebok-CCM Hockey. "For example, a consumer can
now walk into a sporting goods store on the weekend looking for a
specific Rbk hockey stick, and if the item is not in stock, the
retailer can place the order right on the spot and guarantee delivery
to their customer."

"We are proud to have installed our end-to-end e-commerce platform
for Reebok-CCM Hockey," said Irwin Kramer, President and Chief
Executive Officer at iCongo. "Our Internet-based solutions are
empowering Reebok-CCM Hockey with e-commerce and order management
systems designed to support and grow the company's global business."

About Reebok-CCM Hockey

Reebok-CCM Hockey, a subsidiary of the adidas Group, is
headquartered in Montreal. With operations in Canada, the United
States and Europe, the Company is the world's largest designer,
manufacturer and marketer of hockey equipment and related apparel
under two of the most recognized hockey brand names: Rbk Hockey and
CCM Hockey. Reebok-CCM Hockey equips more professional hockey players
than any other company, including superstars like Sidney Crosby and
Alexander Ovechkin. Reebok-CCM Hockey is also the official outfitter
of the National Hockey League, the American Hockey League, the
Canadian Hockey League and several NCAA and national teams.

About iCongo

iCongo, Inc. is a leading developer of e-business systems and
software that enable companies to effectively and efficiently transact
business over the Internet. iCongo's solutions include
business-to-business e-commerce platform, catalog and e-procurement
systems, online sales force automation, retail e-commerce and online
marketing system. iCongo's clients include many world-renowned
retailers and brands. For more information, visit iCongo at
www.icongo.com

iCongo, Inc.
Joshua Ostrega, 514-866-2664
VP, Operations
or
Reebok-CCM Hockey
Giovanna Di Ielsi, 514-461-8258
Director, E-Commerce and MIS

Copyright Business Wire 2008