Paul Ruppert Tapped as Managing Editor of Leading Mobile Messaging and Marketing Blog

BOSTON, MA, Jun 30 (MARKET WIRE) --
Beeline Labs, a marketing innovation firm, and Corante, the blog media
company, today announced the appointment of Paul Ruppert as managing
editor of the Mobile Messaging 2.0 thought leadership blog. Beeline Labs
and Corante co-produce the blog, which launched in May 2007 and is
sponsored by Airwide Solutions.

Mobile Messaging 2.0 (MM2) has emerged as a hub of content, conversation
and community for those interested in the latest news and developments
impacting mobile messaging technology including enhanced SMS, Mobile
Instant Messaging, MMS, the mobile internet, mobile payments, advertising,
marketing and media.

MM2 topics range from an analysis of iPhone adoption, to mobile social
networking to monetization models and messaging infrastructure technology.
Recent posts include: "Is Mobile Advertising Bad Phorm?"; "Kill or Cure
the iPod Touch Platform"; "Mobile Zen"; and an interview with Steve
Bratt, CEO of the World Wide Web Consortium. Present and past
contributors include Imran Ali, Debi Jones, Darla Mack, Russell Shaw,
Peggy Ann Salz, Ewan Spence, and Oliver Starr.

As Managing Editor and contributor, Paul Ruppert brings a broad business
and technology perspective to MM2. Ruppert has held numerous executive
roles at both early stage and established companies in the mobile industry
including Mobile365, the leading provider of mobile messaging
interoperability, which grew to a $110 million enterprise. Before Mobile
365 Ruppert helped launch PacBell Wireless. He is also the co-author of US
& EU patents for international SMS cross protocol exchange. Paul's
personal blog is www.mobilepointview.com.

MM2 is an example of an emerging social media platform that offers a forum
for discussion among community members, marketers and thought leaders to
share insight on a rapidly changing industry. The blog was recently
recognized last year with a 2007 Award of Excellence from the Society for
New Communications Research (SNCR).

"At MM2 we're bringing together a group of independent experts who
contribute their own insights, observations and the occasional rant," says
Hylton Jolliffe, a partner at Beeline Labs, which produces the blog for
sponsor Airwide Solutions. "This creates a richer and more active
experience for those seeking trustworthy information than is possible with
typical corporate or even most individual blogs. Great content, trust and
connections are what build readership faster and connect participating
companies in more meaningful ways with prospects and customers."

"We see the MM2 blog as an innovative way for us to be associated with
some of the most interesting thinkers and writers in the mobile industry,
and for prospects, partners and customers to learn about Airwide in a
social media, conversational context that's not just all about us," said
Jay Seaton, vice president of marketing at Airwide Solutions. "In the
world of Web 2.0, a blog like MM2 becomes a sales and marketing platform,
not just a social media tactic."

About Airwide Solutions

Airwide Solutions is the leading provider of next-generation mobile
messaging and wireless internet infrastructure, applications and
solutions. Its products help more than 120 wireless operators worldwide
drive mobile messaging usage and revenues and enables them to leverage
multiple delivery channels and next-generation infrastructure in new and
more powerful ways. With a history of industry firsts -- including the
first text message ever sent, the introduction of the first SMS router,
the first A2P MMS push gateway and mobile service control which enables
mobile context, personalization and profiling -- the company continues to
pioneer new technologies. Airwide's open, tiered Fusion architecture
offers mobile operators advanced revenue options, a practical pathway to
Mobile Messaging 2.0 and a foundation to bridge mobile messaging and
mobile internet.

Airwide Solutions operates globally with offices in Europe, the Americas,
Asia Pacific and Africa. For more information about Airwide Solutions,
please visit www.airwidesolutions.com.

About Beeline Labs

Beeline Labs, a marketing innovation firm, specializes in reinventing core
marketing processes -- from lead generation, PR and thought leadership, to
customer service and product innovation -- through social media and other
marketing 2.0 strategies and programs so that they once again deliver
predictable results and competitive differentiation.

www.beelinelabs.com

About Corante

Corante, the world's first blog media publisher, is a pioneering social
media company that hosts leading thinkers and critical conversations about
important themes and topics in technology, business, law, and science.
Corante's goal: helping decision-makers better understand their world.

www.corante.com

For further information please contact:

Brenda Suarez
Airwide Solutions
Email: Email Contact
Tel: 781-229-2406 ext. 2731

Elena Dunn
MiLiberty
Email: Email Contact
Tel: +44 (0) 207-751-4444

Kristin Conforti
PAN Communications
Email: Email Contact
Tel: 978-474-1900

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