LU Biscuits and Erin Fetherston Bring a Little Chic to Mercedes-Benz Fashion Week...

LU Biscuits and Erin Fetherston Bring a Little Chic to Mercedes-Benz Fashion
Week in New York
Limited Edition Creme Roulee Rolled Wafer Tin Available Exclusively at
www.amazon.com/lu

EAST HANOVER, N.J., Sept. 10 /PRNewswire/ -- LU, best known for its passion
for fine ingredients and exquisite French biscuits, has partnered with
influential fashion designer Erin Fetherston to bring her whimsical designs
and unparalleled sense of style off the runway, and to the dessert table.
Originally on exhibit in the "LU Cafe" at Mercedes-Benz Fashion Week in
September 2008, Erin's chic design is now on a limited edition LU Creme Roulee
Rolled Wafers tin available exclusively at www.amazon.com/lu.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090910/NY73045 )

LU is an official sponsor of Mercedes-Benz Fashion Week and will greet event
attendees at the 2009 LU Cafe. The brand-inspired cafe, located in the lobby
of the Bryant Park Tents, will provide a touch of elegant, Parisian flair with
samples of the Chic Little Biscuit.

"There is no better place than the legendary Mercedes-Benz Fashion Week to
launch Erin's ultra chic design on the Creme Roulee Rolled Wafer tin," said
Caroline Cormier, Brand Manager, LU biscuits. "Given the brand's French roots
and Erin's training, she was the perfect fit for the LU high-fashion
makeover."

Since its inception in France in 1850, a love and appreciation of design has
been at the heart of the LU story. LU has collaborated with renowned artists
to evoke its chic spirit through advertising for over a century, tracing back
to the brand's original posters commissioned by Monsieur LeFevre and
Mademoiselle Utile to its most famous advertisement of Le Petit Ecolier, or
"The Little Schoolboy." This commitment to design is carried through in each
and every biscuit crafted with quality ingredients including pure butter and
rich European chocolate and special design flourishes like signature scalloped
edges.

"LU Biscuits have a strong French heritage and French style has always been a
true inspiration for both my runway collections and my personal tastes," said
Fetherston. "When creating the design for these tins, I was inspired by the
wonderful sense of style and charm that LU represents. I felt that the
handwritten script and fashion figurines would add my own personal, modern
twist to the elegant spirit and sense of playfulness and delight of LU
Biscuits."

LU will also celebrate Erin and her work with an after party following her
runway show on Sunday, September 13th.

The limited edition Erin Fetherston-designed packaging with LU biscuits Creme
Roulee Rolled Wafers will be available in cases of six tins per case for
$39.00, while supplies last, at www.amazon.com/lu

About LU Biscuits

For more than 150 years, the LU brand (www.lubiscuits.com) has been synonymous
with some of the world's most delicious cookies. Founded in 1850, LU is one of
the greatest success stories in the French food industry. Each LU biscuit is a
work of art, capturing the elegant design and rich European taste people have
come to expect from LU. LU biscuits' devotion to art and design began in 1850
when a French baker named Monsieur LeFevre married Mademoiselle Utile, and
their blossoming love became a shared passion for baking exquisite biscuits.
Each biscuit was considered a work of art, and like all great artists, they
proudly placed their initials, "LU," on each and every biscuit. The design of
the brand's signature cookie, Le Petit Ecolier, was molded in chocolate from
the image of "The Little School Boy" by renowned illustrator Firman Bouisset,
furthering the brand's history of style and design. In 2007, LU joined Kraft
Foods and is one of the company's top-selling brands with products available
in 100 countries and revenues exceeding $1 billion globally.

Contacts: Basil Maglaris, LU Kate Barbera, Edelman
(847) 646-4538 (212) 704-4462
news@kraft.com Kate.barbera@edelman.com

SOURCE LU

Basil Maglaris, LU, +1-847-646-4538, news@kraft.com; or Kate Barbera, Edelman,
+1-212-704-4462, Kate.barbera@edelman.com