'Arab World is Hospitality Industry's New Center,' Says Jeff Ornstein, CEO of J/Brice...

'Arab World is Hospitality Industry's New Center,' Says Jeff Ornstein, CEO of
J/Brice Design International

RIYADH, Saudi Arabia, July 3 /PRNewswire/ -- "The Arabian Gulf has established
a luxury brand identity for the region that is as powerful as Bulgari,
Ferragamo and Mont Blanc," Jeffrey Ornstein, CEO of J/Brice Design
International (www.jbricedesign.com)told hotel investors in Riyadh, Saudi
Arabia recently.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090703/DC41927)

Ornstein, is at the vanguard of contemporary hotel design in Saudi Arabia,
Qatar and the United Arab Emirates where he is redefining the luxury hotel
experience for travelers.

Delivering the keynote address during a recent NESEBA hospitality industry
world summit in Riyadh, KSA he said, "The Arabian Peninsula used to be
dominated by neo-modernist, international-style architecture. With the Arab
World's identity growing stronger, Islamic themes are now being interpreted in
the architecture and interior design of the Gulf's new signature hotels."

Ornstein noted that while Islamic motifs have strong two-dimensional patterns,
contemporary hotel designers have given them more texture and depth. His firm
is designing the Khalifa Hotel and Aspire Tower in Doha, Qatar and the $300
million Al-Kohbar Hotel and Towers in The Kingdom of Saudi Arabia.

He told delegates, "The Gulf is a now collective brand - a recognizable idea
that invites the consumer to assume ownership. In the hospitality industry,
the 'consumer' is the guest who takes ownership of the hotel experiences we
create."

In the 19th and 20th Centuries brands like the Ritz, the Savoy and Raffles
resonated with the sophisticated set. Ornstein predicts, "This century's
legendary hotels are being created in the Arab World by designers who can
interpret the cultural and social imperatives of the region while
simultaneously creating environments that are relevant to the lifestyles of
wealthy international patrons."

He added, "The center of international luxury hotel standards first moved to
the region when the Burj al Arab branded Dubai - just as powerfully as the
Eiffel Tower branded Paris and the Golden Gate Bridge branded San Francisco.
Most notably, the Burj al Arab's iconic sail shape marks the first time a
hotel, rather than a public structure, has become the symbol of an
international city."

Speech text available on request.

SOURCE J/Brice Design International, Inc.

Dick Pirozzolo, +1-781-235-9911, dick@pirozzolo.com, for J/Brice Design
International, Inc.