Siemens Unveils New Hearing Loss Options at SPLASH: ADA's 2009 Convention

Motion(R), Explorer(R) and Nitro(R) product lines extended to address diverse
needs of wearers, new CONNEXX(R) program demonstrates real-time hearing loss
simulation

CLEARWATER, Fla., Oct. 30 /PRNewswire/ -- Siemens Hearing Instruments, Inc.,
(www.usa.siemens.com/hearing) one of the largest manufacturers of hearing
instruments in the world, today announced several new product models and
enhancements at SPLASH: The Academy of Doctors of Audiology's (ADA) 2009
Convention held October 29-31, 2009, in Clearwater, Florida.

New product models in the Motion, Explorer and Nitro lines support Siemens
commitment to treating individual needs and providing customized hearing
solutions. Technology enhancements in all the product lines will give wearers
more flexibility and solutions to meet a range of hearing loss types for
adults and children. In addition, these new products feature compatibility
with Siemens innovative accessories, such as the Tek® wireless enhancement
system and the Pro Pocket(TM) and ePen® remote controls.

Siemens also offers new tools in the Siemens CONNEXX fitting software for
hearing care professionals to demonstrate the audio and visual effects of
hearing loss to patients and their families. The Hearing Loss Simulator module
in the Siemens CONNEXX fitting software allows a normal hearing person to
experience the impact or severity of hearing loss of their loved one. The
Real-Time Display graphically demonstrates amplification and signal processing
features like SoundSmoothing®, which, for example, softens startling impulse
sounds such as rustling paper or breaking glass for more comfortable
listening. With Real Time Display, patients can see and understand the benefit
of having a specific technology feature in a certain hearing aid model versus
not having the feature in another. These tools help the hearing care
professional, the patient and their families make better decisions in the
selection of the right hearing instrument for the patient's preferences and
lifestyle.

Motion offers convenience and versatility

Designed for wearers with mild through severe hearing loss, the new Motion 100
MX provides the hassle-free operation that wearers demand, while offering a
very affordable option in a very small size. Motion 100 MX features
push-button and volume control in a smaller housing than other Motion models
to provide a perfect choice for wearers who are looking for a comfortable,
affordable and convenient hearing instrument.

All Motion models are fully automatic, which allows the wearer to enjoy the
most complex listening environments without needing to change programs or
adjust the volume.

In addition, Motion 100 MX will feature compatibility with two convenient
Siemens accessories, the ePen and Pro Pocket remote control systems. ePen is
an ultra-discreet, pen-like remote that controls instrument function while
on-the-go. Pro Pocket features larger buttons for those that prefer a more
traditional remote control. Both ePen and Pro Pocket are small enough to fit
into a purse or pocket to provide easy control over nearly all instrument
functions.

Nitro behind-the-ear provides power and intelligence

The newest addition to the Nitro family of products, the Nitro behind-the-ear
(BTE) hearing instrument offers outstanding performance and power. Developed
for wearers with severe to profound hearing loss, the Nitro BTE is designed
with intelligent amplification to meet special requirements for clarity and
volume.

Nitro features an advanced adaptive directional microphone that is proven to
enhance speech clarity by automatically focusing on signals in the front and
reducing unnecessary noise beside and behind the wearer. Wind and other
distracting noises are automatically reduced. Siemens e2e wireless 2.0
technology synchronizes the left and right hearing instruments to provide a
true binaural listening experience.

In addition, Nitro BTE instruments are the first in its class to offer direct
wireless connection to mobile phones, MP3 players and televisions using
Siemens popular Tek wireless enhancement system. Using Bluetooth® wireless
technology, Tek feeds audio signals from personal audio equipment directly
into the wearer's hearing aids. Nitro BTE instruments are also compatible with
the convenient ePen and Pro Pocket remote control systems, offering even more
options to meet patients' needs and lifestyle preferences.

Explorer offers power and clarity for the smallest ears

Siemens Explorer 500 M is the latest addition to the Explorer product family,
providing an even smaller option for little ears. Specially designed for
children from birth to adolescence with moderate through severe hearing loss,
Explorer 500 M is robust enough to withstand the everyday activities of
childhood while small enough to fit perfectly behind the ears of younger
wearers.

Explorer 500 M has been developed with particular attention to safety. All
controls are positioned for easy access by parents and the ear hook features a
special child lock. A mechanism in the battery compartment makes it easy for
an adult to open but inaccessible to a child. The hearing aid housing is
strong enough to withstand chewing by a baby and resists damage if dropped.
The nanocoated housing also resists moisture, dirt and grease.

Explorer 500 M is available in 16 vibrant colors, and has a wide range of
features to meet the requirements of different age groups. For instance, the
instruments can be used in a classroom setting using trusted FM technology,
enabling the child to more clearly hear the teacher's voice. Explorer 500 M
can also be enhanced with the Tek wireless system to meet the growing
technology needs of young children and teenagers who frequently use video
games, cell phones, MP3 players and other audio devices.

The Siemens Healthcare Sector is one of the world's largest suppliers to the
healthcare industry and a trendsetter in medical imaging, laboratory
diagnostics, medical information technology and hearing aids. Siemens is the
only company to offer customers products and solutions for the entire range of
patient care from a single source - from prevention and early detection to
diagnosis, and on to treatment and aftercare. By optimizing clinical workflows
for the most common diseases, Siemens also makes healthcare faster, better and
more cost-effective. Siemens Healthcare employs some 49,000 employees
worldwide and operates in over 130 countries. In fiscal year 2008 (to
September 30), the Sector posted revenue of 11.2 billion euros and profit of
1.2 billion euros. For further information please visit:
www.siemens.com/healthcare.

The Bluetooth® word mark and logos are owned by the Bluetooth SIG, Inc., and
any use of such marks by Siemens AG is under license. Other trademarks and
trade names are those of their respective owners.

SOURCE Siemens Hearing Instruments, Inc.

Tina Cecere-Hunter of Siemens Hearing Instruments, Inc., +1-732-529-3638,
tina.cecere-hunter@siemens.com