Senators Daschle and Kerrey Join Illume Software`s Board of Advisors

Prominent business and political leaders sign on to further support iZUP, a new
mobile solution to stop texting while driving
CONCORD, Mass.--(Business Wire)--
Illume Software, a developer of location-critical software solutions, announced
today that a group of outstanding business, political, financial and technology
leaders have joined its Board of Advisors. The board includes former South
Dakota Senator and U.S. Senate Majority Leader Tom Daschle and former Nebraska
Governor and Senator Bob Kerrey, as well as prominent business and community
leaders Fay Vincent, former commissioner of Major League Baseball, Leo Hindery,
Jr., managing partner of InterMedia Partners, Frank Farrell, founding partner of
Bentley & Farrell, and Joe Sheehan, president of Analytical Graphics, Inc.
(AGI).

This influential group has joined the Illume Software Board of Advisors to
support the upcoming launch of Illume's flagship product, iZUP, a new mobile
solution to reduce cell phone-related distracted driving.

"We must act now to stop cell phone-related distracted driving as this deadly
habit is not going to go away," commented Senator Daschle. "It is our
responsibility to ensure our nation's roadways are safe for everyone. Solutions
like iZUP are a key element of tackling the core of this problem."

"I am pleased to be part of this effort to reshape Americans` cell phone
behaviors behind the wheel and create a future where legislation and technology
work together for mobile phones to be used smartly and safely," said Senator
Kerrey.

"Technology is just one step toward curbing cell phone use while driving.
Education and legislation are also important factors," said Matthew I. Growney,
CEO of Illume Software. "We are working with our Board of Advisors to bring
these influences together to positively affect driving in our communities. Our
Advisory Board members are dedicated community leaders who are working
tirelessly to improve the safety of our nation's roadways and they recognize
iZUP as a responsible solution to the problems associated with distracted
driving."

iZUP will be available as a free preview version next month and will launch
officially in December on Windows Mobile, Google Android, and BlackBerry
handsets. Built upon unique, patent-pending technology, iZUP leverages GPS and
its proprietary control server architecture to determine if a person is driving
and other consumer characteristics. While driving, incoming calls are sent to
voice mail and text messages are held until the vehicle stops and a driver can
read and respond to them safely. iZUP also prevents outgoing communication while
driving, yet always allows emergency calls to 9-1-1 and communication between
authorized numbers, such as a parent`s cell phone. For parents of teen drivers,
businesses and anyone else concerned about the dangers of texting or talking
while driving, iZUP offers a smart, simple solution.

To learn more and download a free preview version of iZUP, available soon,
please visit: www.getizup.com.

About Illume Software

Illume Software believes the convergence of pervasive location technology, rapid
adoption of smarter mobile devices, and an increasing awareness of safety issues
presents a need for innovators to solve emerging lifestyle and enterprise
problems. Illume is positioned at the center of this convergence, developing
solutions that leverage location-critical information to power high value
applications and networks.

The company`s flagship product, iZUP, offers a responsible solution to cell
phone-related distracted driving.

Founded in Boston in 2008, Illume Software is led by experienced mobile telecom,
Internet and media veterans and boasts an advisory board of prominent business,
political, financial and technology leaders.

PAN Communications
Carrie Callahan, 978-474-1900
iZUP@pancomm.com

Copyright Business Wire 2009