SmartPower Launches Online YouTube Ad Contest

$10,000 Awarded to Winning Video on How to Conserve Energy

WASHINGTON, Oct. 27 /PRNewswire/ -- SmartPower launched a new online video ad
contest today to promote its national marketing campaign on energy efficiency.
The SmartPower Energy Smart Online Ad Challenge uses new media and online
social networking to promote conservation and energy efficiency. Anyone can
participate by submitting a 30 second public service announcement to
SmartPower through www.smartpower.org/adchallenge.php and
www.youtube.com/group/energysmart.

"Our YouTube online ad contest is not only an opportunity to win a $10,000
grand prize and be featured on national television," said SmartPower president
Brian F. Keane. "It is also a fun way to educate Americans about how to save
energy, save money, protect the planet and promote national security."

The goal of the contest is for the general public to create videos that show
how energy efficiency helps Americans save money. SmartPower provides helpful
facts on how to conserve energy on its website. These Energy Smart tips are
simple and inexpensive ways people can conserve energy and reduce utility and
fuel costs. Contestants are required to reference the SmartPower website and
logo as well as the Energy Smart tips in their submissions.

Though open to everyone, SmartPower's Energy Smart Ad Challenge is designed to
target young adults and teenagers. SmartPower's award winning research has
revealed that young people are the key when it comes to changing the culture
of energy use and energy conservation. They have the power and the willingness
to reduce consumption, influence their peers and parents and contribute to a
safer and more sustainable future.

SmartPower Launches New Brand and Website (www.smartpower.org)

The SmartPower Energy Smart Online Ad Challenge coincides with the
organization's recent decision to expand its mission beyond promoting and
marketing clean, renewable energy to include energy efficiency. In addition to
helping consumers choose clean energy sources, SmartPower wants to educate
Americans about ways they can conserve energy in their day-to-day lives.
SmartPower has designed a new user friendly website and has adopted 'Let's Get
Energy Smart' as its new tagline.

SmartPower is accepting submissions for the Energy Smart Ad Challenge through
Earth Day, April 22, 2009. For detailed information on the contest, including
rules, criteria for judging and submission procedures, please visit
www.smartpower.org/adchallenge.php.

About SmartPower
SmartPower is a national, nonprofit marketing organization committed to
promoting clean, renewable energy and energy efficiency. SmartPower's mission
is to build the clean energy marketplace by helping the American public become
smarter about their energy use. In under a decade, SmartPower's award-winning
marketing campaigns have been credited with creating unprecedented demand for
wind, solar and hydropower. Today, SmartPower has become known as the
nationwide "Got Milk" organization on clean energy. www.smartpower.org

SOURCE SmartPower

Larry Kopp, larry@thetascgroup.com, or Seth Allen, seth@thetascgroup.com, The
T.A.S.C. Group, +1-646-723-4344, Cell: +1-917-282-2357, both for SmartPower