CBS Launches CBS College Sports Media

Vertical ad network will include CBSSports.com, NCAA.com and over 200 official
college sports sites

NEW YORK, May 21 /PRNewswire/ -- CBS College Sports Network, in
partnership with the NCAA(R) and CBSSports.com today announced the creation of
CBS College Sports Media, an Interactive vertical advertising network
containing the multitude of college athletic properties in the CBS family. The
network will offer both display and video advertising on multiple platforms
and include NCAA.com, the collegiate sections of CBSSports.com as well as the
official athletic sites of approximately 215 colleges which are currently
operated by CBS College Sports Network.
By utilizing this ad network of premium college sports brands, clients
will have access to a highly-valued, upscale demographic that is predominately
males between the ages of 18-49. Providing the most in-depth coverage of all
college sports and championships, including video, news, scores, analysis,
blogs, podcasts and photo galleries, CBS College Sports Media reached more
than 10 million unique visitors in March of '08 and over the course of a year
will deliver billions of impressions around college sports(1.5 billion
impressions in March of '08).
"The creation of CBS College Sports Media incorporates all the college
sports assets at CBS and will provide a tremendous opportunity for our
partners to access the unrivaled loyalty of college sports fans, including
dedicated alumni," said Eric Krasnoo, Vice President, Sponsorship Sales, CBS
College Sports Network. "Weaving Interactive assets in with original CBS
Sports and CBS College Sports Network productions such as College Football
Today and NCAA March Madness(R) Central provides advertisers the ability to
reach an audience of college sports fanatics that is unmatched in this
business."
"CBS College Sports Media will allow us to streamline the process of
selling our digital collegiate properties while offering clients packages to
be bundled with television assets from CBS Sports and CBS College Sports
Network, giving advertisers multiple platforms from which to deliver their
message," said Jo Ann Ross, President, Network and Interactive Sales, CBS. "At
the same time, this move will allow us to still give media buyers the ability
to buy across a network without exposing them to the lower-value brands that
can be found in remnant and performance networks. All of this media will be
aligned around premium brands and environments."
CBS College Sports Network, the official Interactive sports partner of the
NCAA, produces NCAA.com. NCAA.com offers users the broadest and deepest
coverage of collegiate athletics on the Internet, providing the latest news
and commentary on men's and women's sports across all three NCAA divisions.
NCAA.com is the home to the greatest collection of video of collegiate
sporting events on the web, allowing users around world the ability to view
their favorite NCAA sports on both a live and on-demand basis.
Live video on NCAA.com includes coverage of the NCAA Division I Men's
Basketball Championship with the award-winning NCAA March Madness on Demand.
In 2008, the CBSSports.com production of NCAA March Madness on Demand gave
users the ability to view all 63 games of the NCAA Division I Men's Basketball
Championship, from the first round of the tournament through the Men's Final
Four(R), including the Championship game, marking the first time ever that a
major U.S. sporting event has been shown live and in its entirety on the
Internet. In making history, CBSSports.com redefined success for a live
sporting on the Internet by attracting over 4.75 million unique visitors to
the NCAA March Madness on Demand video player over the course of the
tournament, a year-over-year growth of 164%.
Additionally, CBS College Sports Network operates the official athletic
sites of approximately 215 colleges across the United States. Partners include
top schools such as North Carolina, Notre Dame and the University of Southern
California (USC). This industry-leading online network of official collegiate
athletic sites offers fans and alumni the most extensive sports content
available on their favorite schools, including exclusive streaming audio and
video.
About CBS Interactive and CBS College Sports Network
CBS Interactive, a division of CBS Corporation (NYSE: CBS.A and CBS),
oversees all CBS consumer Interactive properties including CBS.com,
CBSSports.com, CBSNews.com, CBS Mobile, CBS EyeLab, Last.fm and Wallstrip and
the CBS Audience Network. CBS College Sports Network, the leading digital
media company devoted exclusively to college athletics, is a division of CBS
Sports. Formerly known as CSTV, CBS College Sports Network was acquired by CBS
Corporation in January 2006 and rebranded in February of 2008. Its many
platforms for distribution include CBS College Sports Network, a national
cable network, televising regular-season and championship events for 35 men's
and women's college sports; a network of approximately 215 official athletic
websites; CSTV XXL and All Access, broadband services providing live and
streaming audio and video of more than 10,000 events annually; as well as
satellite television and radio, in-flight entertainment, wireless networks and
more.
More information about CBS and its businesses is available at
www.cbscorporation.com.
About the NCAA
The NCAA is a membership-led nonprofit association of colleges and
universities committed to supporting academic and athletics opportunities for
more than 380,000 student-athletes at more than 1,000 member colleges and
universities. Each year, more than 54,000 student-athletes compete in NCAA
championships in Divisions I, II and III sports. Visit www.ncaa.org and
www.ncaa.com for more details about the Association, its goals and members and
corporate partnerships that help support programs for student-athletes.
The NCAA is proud to have the following elite companies as official
Corporate Champions-AT&T, Coca-Cola and Pontiac-and the following elite
companies as official Corporate Partners-DiGiorno, Enterprise, The Hartford,
Lowe's, Sheraton and State Farm.
SOURCE CBS College Sports Network

LeslieAnne Wade of CBS College Sports Network, +1-212-975-5171, lwade@cbs.com;
Shannon Jacobs of CBS Corporation, +1-212-975-3161, sljacobs@cbs.com; Alex
Riethmiller of CBSSports.com, +1-954-489-4235, ariethmiller@cbs.com; Gail Dent
of NCAA, +1-317-917-6119, gdent@ncaa.org