ThoughtWorks Presents New Online IT Magazine, alphaITjournal.com

New Site Focused on IT Investments that Yield Outsized Returns
CHICAGO--(Business Wire)--
Global software developer and IT consultancy ThoughtWorks today
announced that it will be the sole sponsor of alphaITjournal.com, a
new online magazine focused on the execution, management and
governance of IT investments that can yield outsized (or "alpha")
returns. AlphaITjournal.com will launch on July 8, 2008 and be edited
by Ross Pettit, a longtime technology professional who has held
positions including COO, Managing Director, and CTO, and who has deep
experience developing and overseeing enterprise applications. Pettit
is also a frequent speaker and active blogger on topics of IT
management, governance and innovation.

"Today, IT is usually managed to contain costs, not to maximize
impact, and the lion's share of those costs are purchased like
utilities, no differently than water or electricity. The high end of
IT doesn't lend itself to this approach," explains Pettit. "It's
characterized by continuous problem solving, not rote execution.
Business impact from IT happens--or doesn't--as a result of how these
investments are delivered, and enhancing this delivery is the aim of
alphaITjournal.com."

AlphaITjournal.com will be updated weekly with articles on the
principles and practices of execution, management and governance that
define IT as a high-value-added business capability, not a
low-value-added utility. "The magazine will have no press releases,
commercial whitepapers, or academic research, and all articles will be
written by practitioners, for practitioners" says Pettit. Articles
will have a 1,000-word limit to ensure that all alphaITjournal.com
content is concise, direct and easy to read on both PCs and mobile
devices.

Practitioners interested in contributing articles or writing an
ongoing column should send an email to rpettit@thoughtworks.com or
visit the site at www.alphaITjournal.com

About ThoughtWorks

ThoughtWorks is a global IT consultancy focused on software
development and delivery. Using Agile best practices the company helps
CIOs maximize investment performance, reducing time and risk.
ThoughtWorks' 1000 professionals serve clients from offices in six
countries including Australia, Canada, China, India, the United
Kingdom and the United States. ThoughtWorks' new product group,
ThoughtWorks Studios, leverages the organization's deep experience by
building world-class software. The first product to be released is
Mingle, an Agile project collaboration application.

ThoughtWorks
Kristine Sturgeon, 513-403-4345
ksturgeo@thoughtworks.com

Copyright Business Wire 2008