iRise Hosts Federal Executive Roundtable Breakfast

Working Session Focuses on Streamlining the Process of Software
Acquisition, Design and Delivery for Government and Industry
EL SEGUNDO, Calif.--(Business Wire)--
iRise(R), the world's leading visualization solutions company,
today announced that it is hosting an exclusive executive roundtable
working breakfast at 7:30 am on May 9, 2008 at The Willard Hotel, 1401
Pennsylvania Ave. NW, Washington, D.C. that will feature a prestigious
set of speakers discussing some of the most pressing issues facing
government and industry IT executives. The "Visualize Before You
Modernize" working session will focus on transferring best practices
being implemented in the commercial sector that are transforming the
way companies specify, acquire and develop mission-critical software
applications.

"Visualization, CMMI-ACQ and new approaches to innovation are
giving private companies a huge competitive advantage in responding to
issues like improving customer experience, predictable delivery and
cost control," stated Emmet B. Keeffe III, iRise CEO and co-founder.
"Government agencies are poised to take advantage of these best
practices for the first time and this working session is the fastest
way for these IT executives to gain this insight."

The roundtable will feature a dynamic moderator and four powerful
keynote speakers:

-- Moderator: G. Martin Wagner, senior fellow, Center for the
Business of Government and former chief policy officer for
Federal IT Acquisition at the GSA

-- Keith Glennan, chief technology officer at Northrop Grumman
Corporation - IT Solutions and previously, CIO of Northrop
Grumman Corporation, IT sector

-- Michael Schrage, senior advisor to MIT's Security Studies
Program; research fellow, MIT Sloan School, Center for Digital
Business; and author ("Serious Play: How the World's Best
Companies Simulate to Innovate")

-- Dr. Rich Frost, global director for Information Systems and
Services, General Motors and senior advisor to the Software
Engineering Institute for Acquisition (CMMI-ACQ)

-- Dr. Gregg Bailey, PhD, CIO, Department of Justice, ATF - OS&T

Topics to be addressed will include:

-- Accurately eliciting user-centered application requirements

-- Developing an air-tight understanding of technology needs

-- Essential attributes of a competitive statement-of-objectives

-- How to mitigate risk between the agency and service
providers while implementing controls that ensure a successful
deployment

Interested parties should visit the following URL for more details
and registration information:
http://www.irise.com/summit/washdc_summit_email.php

About iRise

iRise is the world's leading provider of visualization software
for business applications. Visualization is quickly becoming a
critical competitive advantage for businesses to more effectively
communicate their needs to technology teams and give everyone involved
the ability to fully experience applications before they are built.
Federal agencies, government integrators and commercial companies of
all sizes like the Social Security Administration, UPS, Wachovia, M.D.
Anderson Cancer Center, Manpower, CompuCredit, Capgemini and many
others use iRise to "test drive" their applications before building,
which accelerates time to revenue, improves customer experience and
drives costs down. At iRise, our vision is that by 2020, all business
software will be visualized before being built, the same way that
every car, airplane and building is visualized today. Headquartered in
El Segundo, Calif., iRise is backed by Morgan Stanley Venture Partners
and Deutsche Bank and has sales offices across North America.

iRise is a registered trademark of iRise. All other companies and
products mentioned are trademarks and property of their respective
owners.

iRise
Jessie Curtner, 415-772-0828
jcurtner@irise.com

Copyright Business Wire 2008