Research and Markets: Video On Demand: Behaviour, Challenges and Future Directions

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/6c07d7/video_on_demand_b) has
announced the addition of the "Video On Demand: Behaviour, Challenges and Future
Directions" report to their offering.

This report defines current and future behavioural patterns around long form
video on demand (VOD) in the UK. It then provides strategic quantitative and
qualitative projections around content consumed and users, implications and
recommendations for broadcasters, service providers, rights holders, product and
brand designers, marketers, advertisers, and any other organisation with an
interest in the future of VOD in the UK. VOD products and services researched
include: iPlayer, ITV Player, Demand Five, 4OD, Project Canvas, Virgin Media,
Sky Player, imminent launch of VOD via Sky TV; VOD via smart phones, laptops,
TVs, Blu Ray, DVD, DVR and Yahoo! Widgets; and social networking, including
Facebook, MySpace, Bebo and Twitter.

This report draws upon extensive analysis from the following:

* Desk based research, using both academic and commercial resources
* Interviews with VOD designers, marketers and advertisers
* Qualitative, including ethnographic, research across twenty households
* Quantitative research across 600 video on demand users

Key Topics Covered:

* Executive summary
* Methods
* Top challenges facing vision industry
* Contextual data
* In-depth analysis of Coda's VOD behavioural typology
* Implications of illegal VOD upon future services, and learnings for
organisations
* Future of aggregated content services and VOD to TV services
* Quantitative impacts of aggregated content and VOD to TV services in 2015
* Partnerships and VOD via Blu Ray, DVRs and Yahoo! widgets
* The future of VOD and social networking
* The future of VOD, personalisation and applications
* Impacts of Project Canvas upon Cable and Satellite VOD services
* How future VOD via TV and future social relationships will impact each other
* The future of VOD across the home
* The future impacts of VOD upon DVD players, Blu-Ray players and DVRs
* Future VOD via TV vs VOD via laptop behavioural projections
* The future of VOD via gaming devices
* The future of VOD out of home
* The future of VOD and time: routine and impacts upon linear TV routine
* The future of VOD navigation and EPGs
* The future of monetisation: subscriptions, pay per view, and advertising

For more information visit
http://www.researchandmarkets.com/research/6c07d7/video_on_demand_b

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

Copyright Business Wire 2009