Nintendo News: Nintendo`s Style Savvy Hits the Fashion Week Runway with Charlotte Ronson

NEW YORK--(Business Wire)--
A unique partnership between Nintendo and acclaimed designer Charlotte Ronson is
putting an interactive twist on this year`s Fashion Week festivities in New
York. To celebrate the upcoming launch of Style Savvy™, the new fashion game for
the Nintendo DS™ and Nintendo DSi™ hand-held systems, Ronson and Nintendo will
give attendees a sneak preview of the game at the Sept. 11 runway show
after-party for Ronson`s hotly anticipated spring 2010 line.

Style Savvy, which launches this holiday season, invites players to create a
fashion-forward boutique, help customers in the game find their perfect style
using 16 different brands and compete in glamorous runway contests. Using
Nintendo® Wi-Fi Connection and a broadband Internet connection, players can also
connect wirelessly with friends to shop in their boutiques and join up for
multiplayer runway shows.

"Style Savvy transforms some of my fashions from the real world into a portable
fashion experience that players can take with them anywhere," Ronson said. "Now
everyone can explore their creative instincts and become a fashion stylist."

Later in the year, Style Savvy players will be able to access Charlotte Ronson
Designer Downloads. Players will be able to download items from her fall 2009
line directly into the game. It`s yet another way that Nintendo gives consumers
the tools to completely customize their video game experiences.

Consumers have the option of playing Style Savvy on some new, fashionable
hardware as well. Starting Sept. 13, the Nintendo DSi system will be available
in White and Pink, in addition to the Blue and Black versions already on the
market.

For more information about Style Savvy, please visit Nintendo.com.

Note to editors: Nintendo press materials are available at press.nintendo.com, a
password-protected site. To obtain a login, please contact Deanna Talamantez at
213-438-8742 or dtalamantez@golinharris.com. Users can receive instant Nintendo
information by subscribing to the site`s RSS feed.

GolinHarris
Kristie Tomkins, 213-438-8830
ktomkins@golinharris.com
or
Eileen Tanner, 509-628-1993
etanner@golinharris.com

Copyright Business Wire 2009