NeoMedia Europe Further Strengthens Mobile Barcode Adoption in Austria

ATLANTA--(Business Wire)--
NeoMedia Europe AG, the leader in mobile barcode and scanning technology,
continues to enjoy success across Austria and today announces the completion of
three key projects, all with leading brands, across what is already Europe`s
most advanced mobile market.

Dorbirner Messe, a leading organizer of trade fairs in Austria, first engaged
with NeoMedia in the spring of 2009 when it used 2D codes in the promotional
campaign for its spring exhibition "Frühjahrsmesse". Following the success of
this campaign, NeoMedia and partner Philipp (a mobile solution and services
provider), have just completed the Autumn Fair in Dornbirn. The autumn project
involved issuing all exhibitors their own 2D barcode linked directly to their
personal mobile subpage. These barcodes were displayed across a wide range of
media including transport; employee t-shirts; and regional print media.

Another successful partnership with Philipp has most recently seen NeoMedia
provide 2D barcodes to the promotional materials of Die Grüne Alternative
Vorarlberg, the Austrian Green Party. 2D barcodes displayed on billboards; print
ads; and party brochures allowed the electorate to directly access further
information on the green party during the regional elections that took place
over the summer months. The party didn`t engage with mobile barcodes as a means
to increase their share of the vote, but rather to demonstrate their use of
innovative methods of connecting with the electorate.

Similarly seeking to demonstrate innovation, leading Austrian newspaper
WirtschaftsBlatt was keen to explore how mobile barcodes could extend its
readers' experience of the paper while becoming an early adopter of the
technology in the print media sector. Working with DIMOCO, NeoMedia demonstrated
how a special compact edition of the paper (WirtschaftsBlatt Kompaktspezial)
could be produced with 2D barcodes integrated into the pages that would allow
the reader to access additional editorial and audio content, to suit their
interests.

Speaking on the successful completion of the three projects, Dr. Christian
Steinborn, CEO of NeoMedia Europe AG, said: "Austria already benefits from one
of the most advanced mobile markets in Europe, and we have previously engaged
with other leading brands here including Nokia, Mazda and Tele.ring on 2D
barcode projects. The completion of three more projects further highlights
Austrian businesses appreciation of the benefits to customer engagement that
mobile marketing can provide."

About NeoMedia Technologies

NeoMedia Technologies, Inc. (OTCBB: NEOM) is the global leader in mobile barcode
scanning solutions. Our technology allows mobile devices with cameras to read 1D
and 2D barcodes and provide "one click" access to mobile content. Combining this
technology with advanced analytics and reporting capabilities revolutionizes the
way advertisers market to mobile consumers. NeoMedia provides the infrastructure
to make 2D camera barcode scanning and its associated commerce easy, universal,
and reliable - worldwide. The company`s mobile phone technology, NeoReader,
reads and transmits data from 1D and 2D barcodes to its intended destination.
Our Code Management and Code Clearinghouse platforms create, connect, record,
and transmit the transactions embedded in the 1D and 2D barcodes, like web-URLs,
text messages (SMS), and telephone calls, ubiquitously and reliably. NeoMedia
provides the industrial and carrier-grade infrastructure to enable reliable,
scalable, and billable commerce.

This release contains forward-looking statements within the meaning of section
27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act
of 1934. With the exception of historical information contained herein, the
matters discussed in this release involve risk and uncertainties. Actual results
could differ materially from those expressed in any forward-looking statement.

NeoMedia Media Relations Contacts:
U.S.:
Kiersten Williams, 212-521 4087
kwilliams@williams-consult.com
or
Europe:
Louise Ballard, louise.ballard@trimediauk.com
or
Catherine Shuttlewood, catherine.shuttlewood@trimediauk.com
+44 (0) 20 7025 7500

Copyright Business Wire 2009