Socialprise: Leveraging Social Data in the Enterprise

InsideView Advances a New Technology Framework With the
Introduction of SalesView, One of the First Applications Designed for
the Socialprise
SAN FRANCISCO--(Business Wire)--
InsideView today advanced the concept of Socialprise as a new
framework for understanding the way in which the rich, unstructured
data of social networks and media are beginning to transform the
enterprise. In support of this concept, InsideView is announcing a new
product, SalesView(TM), specifically designed to mash-up social data
with enterprise-grade search and intelligence capabilities, to help
sales teams automate prospecting, accelerate sales cycles and
ultimately close more deals.

As the amount of data available on the Internet has exploded,
partially magnified by increased convergence of previously disparate
"professional" and "personal" sources, so too has the need for
business to be able to harness this data in order to gain a
competitive edge. Business processes often require relevant business
intelligence that, until recently, could only be aggregated from a
limited number of traditional, subscription-based sources. Social
networks and other user-generated content on the Internet provide the
opportunity to gain unprecedented insight into personal and
professional relationships, with greater depth and breadth than was
even imaginable a few years ago. The promise of greater insight can
only be realized if the business user can practically digest the
massive volume of data from an ever-growing number of subscription and
non-subscription sources.

InsideView is working with a number of third-party CRM vendors to
deliver SalesView, including Microsoft, which plans a future
integration of SalesView with Microsoft Dynamics CRM(TM) Live. "We are
very excited about collaboration opportunities with InsideView," said
Mark Corley, senior director of CRM Channel Strategy of Microsoft.
"B2B solutions like SalesView add another layer of data and relevancy
to CRM applications by providing detailed and real-time information on
all companies and individuals. CRM users can access this information
to proactively find new sales opportunities by identifying key events
(acquisitions, management shake-ups, etc.) and taking immediate
action. The kind of mash-up envisioned by InsideView and its
Socialprise initiative affords CRM users huge gains in productivity by
consolidating all key data elements into one application or portal, as
opposed to making users search multiple sources and pulling all that
information together manually."

"InsideView's concept of collecting the wealth of social data
available outside the enterprise, and connecting it to enterprise
applications, can deliver significant value to users," said Sue
Aldrich, analyst for the Patricia Seybold Group. "As the value and
extent of this social data continues to climb, and more people are
learning to leverage it, companies need to move quickly to both
understand and take advantage of social applications within the
enterprise. InsideView is on the leading edge of bringing practical
mash-ups into the enterprise that can help the sales and marketing
teams achieve their goals."

Socialprise applications are a natural convergence of social media
and enterprise applications, and emerge as a mash-up of both the
information and user experience of these previously separate
universes. Socialprise applications enable organizations to discover
and distill highly relevant information from an expanding sea of
structured and unstructured data sources and present it in the
meaningful context of specific business processes. They address both
content aggregation and presentation--and inject it with a healthy
dose of collaborative functionality for enterprise-wide applicability.

"Enterprises are inherently social because they are comprised of
relationships between employees, and among sales people, customers and
partners," said Rand Schulman, chief marketing officer of InsideView.
"As social applications are reaching critical mass both in users and
content, it is not a matter of if but when they will mature into
becoming a core part of every enterprise application. InsideView
recognizes this inevitability by introducing SalesView, the first
Socialprise application designed to capture the burgeoning social data
inherent within the enterprise."

InsideView has published a new whitepaper, "Socialprise:
Leveraging Social Data in the Enterprise," in concert with the release
of SalesView, to further explore this emerging business paradigm,
discussing its benefits and use cases in customer facing environments.

For more information and to access the complete whitepaper, please
visit InsideView's change agents at www.insideview.com.

About InsideView

InsideView is a pioneer in on-demand Business Search and
Intelligence applications, bringing insight gained from
subscription-based and user-generated sources to the enterprise.
InsideView's revolutionary platform enables automatic discovery and
analysis of relevant personal, professional and corporate data and
presents the resulting intelligence within the meaningful context of
specific business processes. InsideView applications institutionalize
collaborative and repeatable workflows to drive sales productivity -
automating prospecting, accelerating sales cycles, and ultimately,
resulting in more closed deals. The company is privately held and
venture-backed by Emergence Capital Partners, Greenhouse Capital
Partners and Rembrandt Venture Partners. InsideView also partners with
salesforce.com, SugarCRM, Microsoft and Landslide Technologies.
InsideView's customers include Ariba, Centive, Cisco/WebEx,
Jobscience, LucidEra, Rearden Commerce, ServiceSource, StarCite Inc.,
SuccessFactors and Symantec. Founded in 2005, InsideView is
headquartered in San Francisco, California with operations in
Hyderabad, India. For more information, visit www.insideview.com.

LaunchSquad
Brett Weiner or Raksha Varma, 415-625-8555
insideview@launchsquad.com

Copyright Business Wire 2008