Aspera and Interra Systems Team to Deliver Automated File Transfer and Content Readiness Solution for Broadcasters and Film Studios

Aspera fasp Technology Integrated With Interra`s Baton Software Expedites
File-Based Workflows
HOLLYWOOD--(Business Wire)--
SMPTE Annual Tech Conference (Booths #108 and #305)

Aspera, Inc. and Interra Systems today announced a technology partnership to
deliver an integrated solution of automated file transfer and automated content
verification for media and entertainment companies. The combination of Aspera`s
industry-leading fasp transport technology and Interra`s BatonTM automated
content verification system will enable broadcasters and film studios to achieve
an integrated file transfer/video quality control (QC) for content readiness.
Aspera has joined Interra`s Baton-Connect partner program and is working closely
with Interra on joint integration of the technologies.

"Baton combined with fasp is a solution requirement from mutual customers that
will enable production teams to derive new efficiencies by automating and
linking Interra`s content verification with Aspera`s file transfer protocol,"
said Krishna Uppuluri, vice president of marketing at Interra Systems. "We are
pleased to welcome Aspera as a Baton-Connect partner as its open-architecture
allows for easy integration with Baton and works with any existing network
infrastructure."

With file-based workflows, production cycles are getting shorter and production
teams are challenged with an explosion in digital content with multiple formats
demanded by new channels and markets. In addition, large-scale film and
broadcast projects typically include creative teams spanning several continents
and time zones, with each crew using a variety of editing tools. To remain
competitive in this evolving environment, media and entertainment companies need
to automate quality control and file transfers to ensure timely delivery of a
consistent, high quality product.

The integration of Aspera`s file transfer technology with Baton expedites
file-based workflows across several critical points. On the content send-side,
as media files are successfully processed and verified "content ready" through
Baton, Aspera will be invoked to transfer the file to its destination
automatically. On the content receive-side, the arrival of an Aspera transfer
can immediately invoke a Baton quality control step to be verified "content
ready." Powered by Aspera`s high-speed file transfer technology, the Baton
content verification system instantly enables distribution of approved content
over wide area networks (WANs), utilizing full bandwidth while protecting other
network traffic.

"It`s a natural fit for these two technologies to be knitted together from a
process and operations perspective," said Diego Dugatkin, vice president of
product management at Aspera. "Both fasp and Baton are highly scalable
technologies that help production teams work faster, smarter and with more
precision. By connecting and automating QC and delivery processes, customers
will have more control over critical stages in the content lifecycle and more
cost-effective operations."

About Aspera

Aspera is the creator of next-generation transport technologies that move the
world`s digital assets at maximum speed regardless of file size, transfer
distance and network conditions. Based on its patent-pending fasp protocol,
Aspera software fully utilizes existing infrastructures to deliver the fastest,
most predictable file transfer experience. Aspera`s core technology delivers
unprecedented control over bandwidth, complete security and uncompromising
reliability. Hundreds of organizations across a variety of industries on six
continents rely on Aspera software for the business-critical transport of their
digital assets. Please visit www.asperasoft.com for more information.

About Interra

Interra Systems is a software products and services provider for Digital Media
industry. Interra's Digital Media solutions are led by Baton, an automated
verification system which ensures media content readiness, and by Vega, a family
of Audio/Video analyzers which accelerate media product development. Interra is
headquartered in Cupertino, CA. http://www.interrasystems.com/dms

Aspera, Inc.
Francois Quereuil, 510-849-2386
francois@asperasoft.com
or
Schwartz Communications for Aspera
Jill Reed or Dan O`Mahony, 415-512-0770
aspera@schwartz-pr.com
or
Interra Systems, Inc.
Krishna Uppuluri, 408-873-1212 ext. 2014
krish@interrasystems.com

Copyright Business Wire 2009