Electronic Ink Formally Introduces User-Centered, Intelligent Technology Design to Mortgage Finance Industry

PHILADELPHIA--(Business Wire)--
Electronic Ink, an international design consultancy dedicated to improving the
way people interact with technology, environments and one another, announced
that it is formally pursuing opportunities to enable mortgage lenders and
servicing companies to realize better return on their technology investments
through user-focused design implementation and consulting.

For more than 19 years, Electronic Ink has worked with some of the world's most
notable brands in energy, financial services, health care, media and government.
With the addition of mortgage technology veteran, Michael Blair, former founder
and president of TrueClose, the company is poised to bring its unique set of
expertise to mortgage finance and servicing.

"Historically, user interface design has been neglected in the software
development process and that is especially true within the mortgage industry,"
said Michael Blair, vice president, Business Development of Electronic Ink. "As
a result, 60 percent of software projects typically fail, 40 percent never
finish and 20 percent finish, but fail to launch. The rapid pace at which the
mortgage industry is consolidating often forces organizations to combine
disparate systems, with the end result being a confusing, underutilized system
that frustrates employees and borrowers, and requires additional support and
training."

Electronic Ink`s unique design process is four-pronged and includes: definition,
exploration, refinement and implementation, conducted by teams specializing in
business analytics, human factors, design and technology. This approach not only
enhances the usability and operational benefits of an organization`s technology,
but positions Electronic Ink to provide unbiased counsel relative to enhancement
of existing legacy technology or selection and implementation of new
technologies.

"Our goal has always been to vastly improve the end user experience with
technology," said Harold Hambrose, chief executive officer of Electronic Ink.
"In so doing, Electronic Ink also works to maximize a return on investments
through streamlined processes, increased user adoption and eliminating training
expense. Mortgage companies are investing billions of dollars each year in
information technology that does not successfully communicate with its intended
audience, and it is our goal and commitment to help these companies better
achieve their strategic goals in the technology design phase."

About Electronic Ink

Electronic Ink, based in Philadelphia, is an international design consultancy
dedicated to improving the way people interact with technology and one another
by improving the design and usability of software applications, enterprise
software and browser-based applications. The company's staff of nearly 80
experts is dedicated to conducting groundbreaking work in data visualization,
user-interface design, usability and human factors, and business process
analytics for an elite client roster. For more than 19 years, the company's
solutions have earned superior results for the world's most notable brands in
energy, financial services, health care, media and government. Across all
categories, clients continue to select Electronic Ink for its proven ability to
impact efficiency and maximize productivity. For more information about the
company, visit its website at http://www.electronicink.com/.

For Electronic Ink
Joy Harper, 678-781-7208
or
Cristi Murray, 678-935-7135

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