The Los Angeles Times Taps Clear Channel Outdoor's Digital Billboard Network to Bring...
The Los Angeles Times Taps Clear Channel Outdoor's Digital Billboard Network to Bring Unique News, Features and Events to Mobile Angelenos
Custom, Web-based interface developed for up-to-the-minute news
alerts
Third network of changeable electronic displays launches in L.A.
today
PHOENIX--(Business Wire)--
Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), today announced
that the Los Angeles Times Media Group, will promote its portfolio of
products via Clear Channel Outdoor's digital billboard network. Set to
display exclusive news content, special editorial features and
products, as well as Times events, the network was chosen for its
progressive technology. Accordingly, Clear Channel Outdoor has
developed a customized, Web-based interface to enable a unique aspect
of the 10-week campaign which allows The Times to display select,
differentiated news as-it-happens - directly from its newsroom. The
eight-second spots began appearing on February 24 with Academy Awards
coverage, and run simultaneously on 10 electronic displays with a
combined reach of 455,300 people per day, according to audited Daily
Effective Circulation (DEC) tabulations.
Today also marks the launch of Clear Channel Outdoor's third
network of digital billboards in Los Angeles in less than a year. With
30 units now operating, advertiser demand for a third network
evidences the popularity of this exciting medium, which is uniquely
responsive to the desire of advertisers to change their messages as
often and as frequently as campaign needs dictate.
"The Los Angeles Times stands out as a true innovator in the use
of this new advertising medium, which not only expands awareness of
the company's brands, but enables it to stay in up-to-the-minute touch
with its readers and Web site visitors over the course of the entire
day," said Paul Meyer, President and Chief Operating Officer of Clear
Channel Outdoor. "We are pleased with the increasing demand for
digital billboards in densely populated, major markets like Los
Angeles, where our networks deliver real-time information effectively
while at the same time reinforce brand awareness."
With the opportunity to run campaigns by day part, the digitally
displayed messages will direct audiences to multimedia news and
information at www.latimes.com and The Times print edition, as well as
promote such offerings as the upcoming Los Angeles Times Festival of
Books and the new Metromix L.A. events, culture and nightlife guide.
The electronic billboards are located in high-traffic areas of Los
Angeles, including Santa Monica, Robertson, Wilshire and La Cienega
Boulevards. Digital billboards display static messages that resemble
standard printed billboards when viewed, but also allow advertisers to
remotely and instantaneously change messages. The full-color LED
Digital Network billboards display dynamic content on a continuous
64-second loop of 8-second static advertisements. An eight-second Los
Angeles Times spot running on ten boards will be displayed 70,910
times per week.
"Electronic billboards present a dynamic opportunity to promote
our portfolio with digital technology that engages our core audience
in a pioneering manner and well reflects our multimedia brands," said
John O'Loughlin, Los Angeles Times President, Targeted Media and
Senior Vice President, Marketing. "We spend a lot of time in our cars
in L.A. and The Times will now be highly visible at desirable
billboard locations - as we uniquely cover what's happening around
town and around the world."
"Our agreement with the Los Angeles Times is an industry first in
that we are granting the company unique access to display their own
editorial content on our digital billboard properties," said Greg
McGrath, President Clear Channel Outdoor, Los Angeles Division. "As
one of the most trusted news sources in the country, The Times shares
our high standards for editorial accuracy and for protecting brand
integrity. We expect The Times' use of the digital networks to
represent a new branding model for media outlets - especially those
that utilize multiple platforms to inform and entertain."
About Clear Channel Outdoor
Clear Channel Outdoor (NYSE:CCO) is the world's largest outdoor
advertising company with close to one million displays in 49 countries
across 5 continents. In the United States, the company operates just
under 200,000 advertising displays and has a presence in 49 of the top
50 Designated Market Areas. It also operates airport, rail, taxi and
mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI
(international) divisions are the global market leaders in spectacular
sign displays, including in New York's Times Square. Clear Channel
Adshel is the company's international street furniture division, which
operates over 3,500 municipal advertising contracts worldwide. Clear
Channel Outdoor also operates digital displays and networks in most of
its divisions. More information may be found by visiting
www.clearchanneloutdoor.com.
Certain statements in this release constitute "forward-looking
statements" within the meaning of the Private Securities Litigation
Reform Act of 1995. Such forward-looking statements involve known and
unknown risks, uncertainties and other factors which may cause the
actual results performance or achievements of the Company to be
materially different from any future results, performance or
achievements expressed or implied by such forward-looking statements.
Clear Channel Outdoor
Tony Alwin, 602-381-5700
or
Brainerd Communicators, Inc.
A.J. Goodman or Jennifer Gery, 212-986-6667
goodman@braincomm.com
gery@braincomm.com
Copyright Business Wire 2008
© Thomson Reuters 2009 All rights reserved




