Auto Trader's Investment in Endeca-Powered Vehicle Search Returns Business Results,...

Auto Trader's Investment in Endeca-Powered Vehicle Search Returns Business Results, Industry Recognition

LONDON AND CAMBRIDGE, Mass.--(Business Wire)--
Endeca Technologies, Inc., an information access software company,
today announced that Auto Trader, the UK's number one motoring website
and magazine, has reported significant business gains and technology
benefits as a result of its Endeca-powered vehicle search and
navigation engine.

Deployed in 2007, the Endeca engine was designed to give Auto
Trader new user experience innovation, scalability and performance
benefits over its previous database infrastructure (see related news).
Since its deployment, Auto Trader has realized a 3.5 million hour
increase in time spent on site looking at advertised vehicles and
related offers, a 16 percent reduction in searches with 13 percent
increase in detail results, and an 8 percent increase in average
session length.

The search functionality has been featured in Apple iPhone
advertisements in the UK and the Auto Trader team behind it was
recently recognized at the Manchester Big Chip Awards for best
application of technology.

Now in the top 50 most visited sites in the UK, Auto Trader is a
route to market for one quarter of the UK online adult population, who
each spends an average of 15 minutes on the site per visit - spending
more time on AutoTrader.co.uk than they do on Facebook*. (*Source:
Comscore November 2007). Auto Trader is also the number one motoring
website visited by women in the UK, with 1,634,000 unique female
visitors per month - 34% more women than eBay Motors.

Commenting on the decision to move to Endeca, Jody Goodall, Auto
Trader's product manager for search, commented, "Due to our status in
the market and the number of visitors we get -- which is a significant
number of unique users every month, and hundreds of millions of
searches every month -- we were in a position where online we were
beyond the scale of the capacity that current infrastructure could
handle. We knew we needed to get a leading edge search product to
maintain our momentum as the market leaders for searching for
vehicles."

After implementing Endeca, Auto Trader found more users coming to
their site, more rapidly finding what they were looking for and
spending more time exploring increasingly more related content. Time
spent on the site has increased by one minute on average per user,
which over the course of a year has meant over 3.5 million hours of
increased ad views on the site.

"We're delivering more relevant content quicker, so they're
finding what they were looking for through fewer searches" continued
Goodall. "The dynamism within the search that we have with no dead
ends and the constant updating of our search form, means you're always
seeing what's in stock and how each change affects the availability.
We allow users to browse and discover things they wouldn't already
have known."

Auto Trader makes the world of cars easy, with a one-stop-shop of
all things motoring - from new and used cars to insurance and finance
- along with advice and solutions to help reduce the cost of motoring
for everyone.

Endeca's technology is used to power some of the most popular and
highly trafficked sites in Europe, the Americas and Asia, including
AutoTrader New Zealand (autotrader.co.nz), CarPoint Australia, Comet,
Cox Newspapers, The Food Network, The Guardian, The Home Depot,
Lastminute.com, Office Depot, Yellow Pages Singapore, Tesco.com, and
Walmart.com.

About Auto Trader

-- Ireland, and an expanding online presence through
AutoTrader.co.uk, the brand is building a competitive position
across all effective channels including print, the web and
WAP.

-- Auto Trader is owned by Trader Media Group, which also
publishes market-leading niche titles such as Top Marques,
Bike Trader, Truck & Plant Trader, Ad Trader, Motorhome and
Caravan Trader, Farmers Trader, Auto Freeway - all with the
largest reach in their sectors, through magazine readership
and web visitors.

-- Trader Media Group publishes almost 70 titles every week with
a combined circulation of 1.5 million and has leading websites
for its top titles.

-- Trader Media Group, a division of Guardian Media Group,
employs over 3,900 people across 40 locations in the UK,
Ireland, Holland, Italy and South Africa. The Group is looking
to expand on its winning formula: developing a one-stop-shop
for motorists; giving trade customers the opportunity to
choose all effective channels to market; building the service
and relationship with dealers and manufacturers; and
strengthening its portfolio of automotive and specialist
classified titles.

-- Trader Media Group is jointly owned by Guardian Media Group
and Apax Partners, with GMG as the majority shareholder.

About Endeca

Endeca's innovative information access software helps people
explore, analyze, and understand complex information, guiding them to
unexpected insights and better decisions. The Endeca Information
Access Platform, built around a new class of access-optimized
database, powers applications that combine the ease of searching and
browsing with the analytical power of business intelligence. More than
500 leading global organizations including ABN AMRO, Boeing, Cox
Enterprises, the (US) Defense Intelligence Agency, Dell, Ford Motor
Company, Hyatt, IBM, John Deere, the Library of Congress, Texas
Instruments, and Walmart.com rely on Endeca to power business-critical
applications that increase revenue, reduce costs, and streamline
operations.

Headquartered in Cambridge, Mass., Endeca has operations in North
America, Europe, and Australia. For more information: endeca.com or
info@endeca.com.

Endeca and Guided Navigation are registered trademarks, and MDEX
Engine and Guided Summarization are trademarks of Endeca Technologies,
Inc. All other product and service names mentioned herein are or may
be registered trademarks or trademarks of their respective companies
or organizations.

Endeca
Craig VerColen, +1-617-674-6190
cvercolen@endeca.com

Copyright Business Wire 2008