Natural Skincare Leader derma e Launches "The Paraguay Project" Non-Profit Initiative

LOS ANGELES, CA, Feb 04 (MARKET WIRE) --
derma e(R), maker of over 90 high-quality, results-oriented skin care
solutions, announces
the launch of The Paraguay Project, a unique non-profit initiative that
creates fair trade, economic opportunities for the people of Paraguay and
benefits Paraguayan non-profit organizations dedicated to protecting the
country's children and rainforests.

"Paraguay is an often overlooked country with beautiful rainforests and a
vibrant culture. Unfortunately, nearly one third of the country lives
belowthe poverty line. derma e is pleased to announce a new initiative that
willhelp provide families with economic independence and protect the country's
most
valuable resources," said Linda Miles, Vice President of derma e and founder
of The Paraguay Project.

This new project works in two ways. To encourage fair trade, The Paraguay
Project
purchases Spiderweb Lace, a delicate and colorful needlework lace that is a
traditional Paraguayan craft, directly from co-ops in Paraguay. The Spiderweb
Lace is then sold online in the U.S. through www.dermae.com/lace. All the
profits from the sale of the Spiderweb Lace will be donated to two Paraguayan
non-profit organizations, Global...Infancia and Guyra Paraguay.

The second tier of the project donates a percentage of the sales of all
derma
e's 90+ natural skincare products to The Paraguay Project. Consumers can
purchase
products such as derma e's acclaimed Microdermabrasion Scrub or new Hand
and Body Lotion collection, online or in over 5,000 national and local
retailers where natural products are sold.

"Since 1984, we've been committed to creating high-quality eco-friendly
skincare
solutions to benefit our customers while reducing our impact on the planet.
The Paraguay Project is a natural extension of our desire to create
results-driven natural skincare products that make a difference in the
lives of others, whether it's on an aesthetic or global level," said David
Stearn, President and Founder of derma e.

About derma e:

For nearly 25 years, derma e(R) Natural Bodycare has pioneered the
development of high-performance antioxidant skincare solutions. The
comprehensive line of natural products is paraben-free, cruelty-free and 100%
vegetarian. derma e(R) can be found in 5,000+ retail outlets across the U.S.,
with additional distribution internationally and on www.dermae.com. derma
e(R) is family owned and operated and dedicated to serving the natural
products retailer.

Image Available: here

Copyright 2008, Market Wire, All rights reserved.

-0-