RCCL Names Larry Pimentel President & CEO of Azamara Cruises

MIAMI, July 6 /PRNewswire-FirstCall/ -- Royal Caribbean Cruises Ltd. (RCCL)
today announced the appointment of Larry Pimentel to the newly created
position of president and chief executive officer of Azamara Cruises. Pimentel
will have responsibility for the strategic direction and leadership of the
deluxe brand to ensure its continuous growth and success. He will report
directly to Richard D. Fain, chairman and chief executive officer of RCCL.

"It is time for Azamara to stand on its own, after a successful two years of
operation," said Fain. "The onboard experience and brand recognition of
Azamara is due to the leadership, dedication and commitment of Dan Hanrahan
and his Celebrity Cruises team."

Celebrity Cruises President and CEO Dan Hanrahan said, "I'm very proud of my
management team here in Miami and onboard our ships, and thank them for their
accomplishments in successfully launching and developing Azamara Cruises. I
welcome Larry to the Company and look forward to partnering with him to build
on the success this brand has already achieved, and to capitalize on its great
promise."

Pimentel has more than 25 years of travel industry experience catering to the
high-end consumer. Most recently, he served as president, chief executive
officer and co-owner of Seadream Yacht Club, designed to provide an intimate
luxury yachting experience on itineraries primarily in the Caribbean and
Mediterranean. Previously, he served as president and chief executive officer
of Cunard Line and Seabourn Cruise Line. He also held the position of
president and chief executive officer of Classic Hawaii. Among his awards and
accomplishments are being selected as one of the 25 most influential travel
executives of America, the "2004 Leader in Luxury Award" by Travel Agent
magazine, and the "1998 Travel Industry Executive of the Year," from World
Travel Mart.

Under the leadership of the Celebrity Cruises management team, Azamara Cruises
has received numerous accolades and awards; among them, "Best Luxury Cruise
Line" from Cruise One/Cruises Inc., "Best Premium Cruise Ship" for
AzamaraJourney from Travel Weekly; and the "Smart Luxury Award" from Sherman's
Travel.

About Royal Caribbean Cruises Ltd.
Royal Caribbean Cruises Ltd. is a global cruise vacation company that operates
Royal Caribbean International, Celebrity Cruises, Pullmantur, Azamara Cruises
and CDF Croisieres de France. The company has a combined total of 38 ships in
service and six under construction. It also offers unique land-tour vacations
in Alaska, Asia, Australia/New Zealand, Canada, Dubai, Europe and South
America. Additional information can be found on www.royalcaribbean.com,
www.celebritycruises.com, www.pullmantur.es, www.azamaracruises.com,
www.cdfcroisieresdefrance.com or www.rclinvestor.com.

About Azamara Cruises
Azamara Cruises unlocks the hidden corners of the world for those who desire
to immerse themselves in the rich details of every voyage. The deluxe ships -
Azamara Journey and Azamara Quest - offer an intimate experience, while
allowing access to exotic destinations experienced travelers long to reach.
For the 694 guests on each Azamara Cruises ship, every moment at sea embodies
the pinnacle of luxury, and each footstep on shore accentuates the difference
between visiting a place and getting a true sense of place. This year, Azamara
Cruises presents the best of enchanting Europe, elite Asia, and the most
captivating Caribbean. The line also offers unique cruisetours in Asia and
Europe. For more information, travel agents are encouraged to call
1-877-222-2526. Guests are invited to call 1-877-999-9553 or visit
www.azamaracruises.com.

SOURCE Royal Caribbean Cruises Ltd.

Elizabeth Jakeway of Royal Caribbean Cruises Ltd., +1-305-539-6127,
ejakeway@celebritycruises.com