Addison Avenue Federal Credit Union Taps Wesabe Springboard(TM) to Provide Community...

Tue Jul 14, 2009 10:17am EDT
 
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Addison Avenue Federal Credit Union Taps Wesabe Springboard(TM) to Provide
Community Application for Its Members
- Wesabe Community Grows, Adding Addison As A Partner -





SAN FRANCISCO, July 14 /PRNewswire/ -- Wesabe today announced that Palo
Alto-based Addison Avenue Federal Credit Union plans to launch the Wesabe
Springboard(TM) Community Application, part of Wesabe's award-winning personal
financial management website.  Addison Avenue, founded more than 50 years ago
for Hewlett-Packard employees and now serving a broad range of members, will
use Wesabe to offer the latest in social personal finance insights to its more
than 150,000 members across the country.

Wesabe helps financial institutions enhance member relations, increase
retention, and attract a new generation of web-savvy customers. Addison Avenue
plans to roll out Wesabe's Community features, known as "Groups," where
members can share advice and support each other.  

"When you look at Wesabe's Groups section, the value is immediately apparent -
nearly every question is met with sound advice and supportive comments," said
Stu Fisher, senior vice president of eCommerce at Addison Avenue Federal
Credit Union.  "By adopting some of the popular community features from
Wesabe, we're giving our members a chance to connect with each other, and to
tap into Wesabe's massive database of personal finance wisdom." 

"Online banking is absolutely central to Addison Avenue - only 30 percent of
our members ever visit a branch.  With such an internet savvy and
geographically diverse group, we see Wesabe as an innovative way for our
members to help each other reach their financial goals," continued Fisher.

Wesabe's Groups section currently has thousands of active members engaged in
thoughtful discussions on a range of topics including paying off debt, smarter
spending, buying a house and more. Addison Avenue members will be able to post
questions and receive answers from their fellow Addison members, as well as
gain insights from the worldwide community of Wesabe members. 

"Since our first meeting, we've been very impressed by Addison Avenue's
unwavering focus on listening to and helping their members, especially during
this time of economic uncertainty," said Marc Hedlund, CEO of Wesabe. "Couple
that with Addison Avenue's online banking expertise and technology know-how,
and we've got an ideal partner."

Wesabe Springboard gives consumers a "smart" dashboard view of their account
data and personal finances - guiding them towards value, savings and goal
completion, and away from poor financial decisions.  In addition, Wesabe
Springboard includes community features that let consumers help each other by
anonymously sharing advice, support and tips for getting the most value for
their money.  Drawing on Wesabe's database of consumer spending behavior,
Wesabe Springboard also allows users to benefit from the learning that comes
from changes and patterns in how members shop.

Credit unions and banks can implement Wesabe Springboard through either a web
services architecture or as a fully hosted web personal financial management
(PFM) solution.  Wesabe Springboard works with a wide variety of enterprise
platforms, including .Net and Java. The web services option uses API-based
integration to integrate into the financial institution's existing online
banking system. 

Wesabe launched Wesabe Springboard in March and signed its first customer in
just six weeks.  For additional information on Wesabe Springboard, visit
https://www.wesabe.com/springboard or send an email to springboard@wesabe.com.

About Addison Avenue Federal Credit Union
Based in Palo Alto, California, Addison Avenue Federal Credit Union is a
nationwide, full-service financial institution serving more than 150,000
members. Addison Avenue offers a range of services to the employees and family
members of its sponsor companies such as Hewlett-Packard, Cisco and Agilent
Technologies. Members from communities across the country utilize Addison
Avenue banking services including: checking and savings accounts; investment
services and credit cards through a secure online banking solution, a 24/7
call center and 23 branch locations. For more information, please visit:
www.addisonavenue.com.

About Wesabe
Wesabe helps consumers take control of their money and reach their financial
goals via easy-to-use, online planning and tracking tools and a thriving
community. Wesabe operates a consumer-direct site at www.wesabe.com and offers
Wesabe Springboard to banks and credit unions interested in creating
customized personal finance solutions and support for their members or
customers.  Wesabe lets consumers see all their bank and credit card balances
and transactions in one place, as well as ways to get more value for their
money.  Named "Best Free Budgeting Web Site" by Kiplinger's Personal Finance,
Wesabe supports more than 6,000 financial institutions in more than 30
countries. 


SOURCE  Wesabe

Preston Turner Richardson of Wesabe, +1-415-290-8235, preston@wesabe.com

 

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