Rockefeller Foundation Gives $2 Million to Help Cities Promote Volunteerism

City Mayors to Begin Applying for Service Leadership Grants

NEW YORK, Oct. 20 /PRNewswire-USNewswire/ -- The Rockefeller Foundation and
the newly formed Cities of Service coalition today announced the opening of
the application period for the first-ever "Cities of Service Leadership
Grants." Funded exclusively by the Rockefeller Foundation, the grants will be
awarded to ten cities, on a competitive basis, whose mayors have committed to
increase the amount and impact of service in their communities. Each recipient
city will receive $200,000 over a two-year period for the specific purpose of
hiring a Chief Service Officer, an individual who will lead local efforts on
behalf of their city's mayor to develop and implement a comprehensive plan to
increase volunteerism. Today's announcement comes just five weeks after 17
mayors from around the nation convened in New York City to form the Cities of
Service Coalition and six months after Congress passed the Edward M. Kennedy
Serve America Act, which will result in the greatest federal investment in
service and volunteerism in 75 years.

"During difficult economic times, when it is important for communities to pull
together, the Rockefeller Foundation is proud to help America's mayors bring
President Obama's call to service to their own cities," said Rockefeller
Foundation President Judith Rodin. "As president of the University of
Pennsylvania, I saw how a local institution's commitment to civic engagement
can save a neighborhood. With the Rockefeller Foundation's support, Cities of
Service will help local leaders across the country tap into similar engines of
expertise, opportunity, and economic expansion."

"Cities around the country today face increased need with fewer resources --
and many mayors see great potential in tapping the willingness of Americans to
help their neighbors as an important strategy to get through these difficult
days," said Mayor Bloomberg, who appointed the nation's first municipal Chief
Service Officer in June 2009. "The generosity of the Rockefeller Foundation
will enable ten cities to dramatically accelerate their local efforts to
increase the amount and impact of service."

Eligibility
To be considered for the two-year Cities of Service Leadership Grant, a city's
mayor must be a member of the Cities of Service coalition and have signed and
agreed to implement the coalition's Declaration of Service. Mayors interested
in joining the Cities of Service Coalition should visit
www.citiesofservice.org for registration. In addition, all applicant cities
must have at least 100,000 residents according to the 2000 census and be home
to at least one community college or a four-year public or private university.

The Application

Applications must be submitted by the city's Office of the Mayor and should
describe how they will achieve each of the following:

-- Conduct an assessment of existing service levels and stakeholders
within
the city, so that a benchmark can be established for comparison
purposes
moving forward.
-- Produce a coordinated citywide plan to increase service through a
planning process that involves existing service and volunteer-reliant
nonprofits, local volunteer management agencies, and local funders, if
applicable.
-- Meaningfully engage local universities in the development,
implementation, and support of the service plan.
-- Appoint a city Chief Service Officer who reports directly to the mayor
or a deputy mayor or other appropriate designee (include organization
chart).

-- Identify at least two existing local high priority areas in which to
target volunteerism, and demonstrate how the city will use service to
advance existing or enhanced work in these challenge areas, including
proposed outcomes and plans for measurement.

The application can be found at www.citiesofservice.org and must be received
no later than December 15, 2009. The awards will be announced by Martin Luther
King, Jr. Day.

About the Rockefeller Foundation
The Rockefeller Foundation works around the world to ensure that more
individuals, institutions, and communities can tap into growth and opportunity
while strengthening resistance to risks and challenges, affirming its founding
mission to "promote the well-being" of humanity. The Foundation today supports
initiatives to mobilize an agricultural revolution in sub-Saharan Africa,
bolster economic security for American workers, inform more equitable,
sustainable transportation policies in the United States, assure access to
affordable, high-quality health systems in developing countries, and help
vulnerable communities cope with the impacts of imminent climate change.

About Cities of Service
Founded in New York City on September 10, 2009, Cities of Service is a
bipartisan coalition of mayors who have answered the historic Edward M.
Kennedy Serve America Act's call to action. Cities -- often at the front lines
of our nation's most pressing challenges - are perfectly positioned to work
together to engage millions more volunteers in service and develop strategies
to increase the amount and impact of local service efforts. Coalition members,
by signing a Declaration of Service, will work together to lead a multi-year
effort to expand community service and volunteerism by:

-- Developing a comprehensive service plan and a coordinated strategy
focused on matching volunteers and established community partners to
the
areas of greatest local need;
-- Working with other mayors and elected officials to advance strategies
and best practices that accelerate the service movement and produce
measurable results;
-- Encouraging other mayors to join this national effort to engage our
citizens; and

-- Ensuring that the voice of cities is heard in federal legislative,
policy, and program discussions related to service, which will help
the
country achieve the ambitious goals of the Serve America Act.

Founding Members of the Cities of Service Coalition are:

Mayor Shirley Franklin, Atlanta, GA
Mayor Sheila Dixon, Baltimore, MD
Mayor Richard Daley, Chicago, IL
Mayor Marilee Chinnici, Dublin, OH
Mayor John Peyton, Jacksonville, FL
Mayor Antonio Villaraigosa, Los Angeles, CA
Mayor Karl Dean, Nashville-Davidson County, TN
Mayor Michael R. Bloomberg, New York, NY
Mayor Cory Booker, Newark, NJ
Mayor Phil Gordon, Phoenix, AZ
Mayor Luke Ravenstahl, Pittsburgh, PA
Mayor David N. Cicilline, Providence, RI
Mayor Kevin Johnson, Sacramento, CA
Mayor Douglas H. Palmer, Trenton, NJ
Mayor Paul E. Winfield, Vicksburg, MS
Mayor Adrian Fenty, Washington, DC
Mayor Lois J. Frankel, West Palm Beach, FL

Additional coalition members include:

Mayor Thomas M. Menino, Boston, MA
Mayor Michael Nutter, Philadelphia, PA
Mayor Scott Lang, New Bedford, MA
Mayor Thomas McMahon, Reading, PA
Mayor Stephen R. Reed, Harrisburg, PA
Mayor Cynthia Matthews, Santa Cruz, CA

Information about the coalition can be found at www.citiesofservice.org

SOURCE The Rockefeller Foundation

Laura Gordon of the Rockefeller Foundation, +1-212-852-8216, +1-646-915-2613