Adecco Group North America Retains MWW Group as Agency of Record

Agency to Represent Third Largest Employer in the United States

EAST RUTHERFORD, N.J., April 16 /PRNewswire/ -- MWW Group (www.mww.com),
one of the nation's top 10 public relations firms, today announced the
addition of Adecco Group North America to its client roster. Adecco is the
world's largest recruitment and workforce solutions firm, which connects more
than 700,000 people to job opportunities everyday. In the U.S., it is the
third largest employer, following Wal-Mart and the United States Postal
Service.
MWW Group will work to further build on Adecco's brand awareness among
corporations, their workers and job seekers in the U.S. including programs for
the company's master brand, as well as vertical programs for divisions
including Adecco Engineering and Technical, Ajilon Consulting, and Ajilon
Professional Staffing in regional and national markets.
"Adecco Group is clearly the leader in its industry, and one of Corporate
America's unsung heroes -- simultaneously connecting people with jobs and
personal prosperity while helping corporations solve the talent gap issues
that are impacting every industry in our knowledge economy," said Michael W.
Kempner, president and CEO of MWW Group. "We are thrilled to have been
selected for this important assignment, and are confident that we will help
Adecco leverage its assets with candidates and the C-suite alike through a
wide variety of communications activities including media relations and
thought leadership."
The broad-based strategic program covers national and regional media
relations for Adecco and its related companies as well as an awards program
and speakers' bureau for its top U.S. executives.
"Public Relations is a critical component of the marketing mix for Adecco,
and we wanted a partner that could marry our diverse business lines with both
consumer and business to business campaigns, while elevating our corporate
brand and driving executive visibility," said Ed Blust, senior vice president
of marketing, Adecco Group North America. "The team at MWW Group brought the
right expertise to the table, as well as the kind of passion, energy and
commitment to results that we value in a partnership. We look forward to a
long and productive relationship with our team at MWW Group."
About Adecco
Adecco is a Fortune Global 500 company and the global leader in Human
Resources services. Registered in Switzerland, and managed by a multinational
team with expertise in markets spanning the globe, the Adecco Group delivers
an unparalleled range of flexible staffing and career resources to clients and
associates. Adecco was created in 1996, following the merger of Adia
(Switzerland) and Ecco (France), two leading personnel service firms with
complementary geographical profiles.
About MWW Group
MWW Group is one of the nation's top ten public relations agencies and is
known for its results-driven approach to public relations and "Aim High ...
and Deliver" commitment to client service. For the past four years, MWW Group
has been honored with the #1 ranking in the Holmes Report agency client
satisfaction survey. MWW Group achieved top rankings in the categories of
account leadership, strength of account team, creativity, strategy and
planning, and program execution. In 2006, MWW Group was named PR Agency of the
Year by The Holmes Report and Mid-size PR Firm of the Year by PR News in
recognition of the firm's growth, strategic account leadership and industry-
leading employee retention. MWW Group is part of the Interpublic Group of
Companies (NYSE: IPG).
SOURCE MWW Group

Jeannine Kilbride of MWW Group, +1-646-351-8104, jkilbride@mww.com