National Dairy Acquires Promised Land Dairy

Premium All-Jersey Cow Milk Brand Joins Major Dairy Processor and Distributor
DALLAS--(Business Wire)--
National Dairy, LLC, one of the nation`s largest dairy processing companies,
this week announced the purchase of all-natural milk processor, Promised Land
Dairy Distribution, Inc.

"Promised Land Dairy is a highly regarded brand that enhances our product mix
and fits extremely well with our distribution footprint," said Rick Beaman,
President of National Dairy. "Promised Land`s products are sold primarily
through supermarkets and other major stores in many of the states where we
already have a strong distribution network."

Victory Partners, LLC, a Texas-based financial advisory and private equity firm
serving the middle market, represented the owners of Promised Land Dairy in the
transaction. Terms were not disclosed.

"Our Victory Partners team worked closely with Promised Land Dairy to find a
buyer that would fit with both the company culture and business needs," Todd
Lazenby, founder of Victory Partners said. "Now is an ideal time to transition
the brand to a major processor with exceptional resources that can build upon
the success of the Promised Land brand and grow it into a national brand."

Promised Land Dairy will continue to operate with the same management team. It
distributes through major retailers in Texas and in 25 states. Promised Land
Dairy is the most recognized provider of an all natural, all Jersey cow, premium
milk product. The milk is provided by the Just Jersey Co-op, the first single
breed co-op in the United States. Its all Jersey cow milk product is considered
better tasting and healthier due to its naturally higher calcium, protein,
nonfat solids and milk-fat content. Products offered by Promised Land Dairy
include: white milk, flavored milk, seasonal flavors, half & half and heavy
whipping cream.

National Dairy is a leading producer and distributor of fluid milk and cream.
The company also manufactures and distributes a wide variety of national and
proprietary food brands, including cultured products, cheeses, frozen desserts,
butter and juices. Major dairy brands include Borden`s, Dairy Fresh, Velda
Farms, Coburg, Dairymen`s, Cream O`Weber, H. Meyer and Sinton Dairy, among
others.

Sunwest Communications
Leigh Goodall, 214-373-1601

Copyright Business Wire 2009