New Online Service Empowers Canadians to Increase Their Severance Pay After Being Fired or Laid Off

VANCOUVER, BRITISH COLUMBIA, Jul 10 (MARKET WIRE) --
Editors Note: There is a photo and a video associated with this Press
Release.

Paradigm Shift Solutions Inc., a Vancouver-based company founded by a
lawyer and an e-commerce expert, today launched FiredWithoutCause.com,
the first online legal service to help everyday Canadians who have been
fired or laid off to get what they are rightfully entitled from their
employer. The site is part of a growing trend towards do-it-yourself
legal services, and offers severance pay calculation and customized
negotiation tools for less than $60 - approximately 4.5 per cent of the
typical fees charged by employment lawyers.

With Statistics Canada reporting the unemployment rate at 8.6 per cent in
June, FiredWithoutCause.com will make severance negotiation accessible
and affordable to thousands of Canadians who are finding themselves out
of work and looking to defend their rights.

"FiredWithoutCause.com is intended for any Canadian who wants to know
more about employment law and needs help determining the amount of
severance pay they are entitled to," said Chilwin Cheng, LLB, Co-Founder
and President of Paradigm Shift Solutions. "Given the recent increase in
the number of people unemployed in Canada, we believe the introduction of
this service is very timely and we hope the site will be particularly
helpful in this difficult economic environment."

FiredWithoutCause.com is a confidential online service that helps people
understand their legal rights and maximize their severance package. The
service provides:

- a free tutorial on the law governing layoffs, firings, and dismissals;

- a manual outlining the negotiation model most commonly taught to
lawyers and other negotiation experts;

- a severance package calculator which analyzes thousands of Canadian
court cases to provide an assessment of entitlements;

- a detailed report on how an individual's case compares to similar
cases; and,

- customized counter-offer letter templates Canadians can use to
negotiate with an employer.

While the site offers basic information about employment law for free,
individuals wishing to use the severance package calculator pay a fee of
$39.99 and can purchase a customized counter-offer letter for an
additional $19.99. In comparison, the average fee charged by a Canadian
employment lawyer to advise on severance pay and provide a counter-offer
letter is $1,705.

If a person earning the average annual income in Canada used
FiredWithoutCause.com to increase their severance package by just one
week, they would earn $687 - 10 times the cost of FiredWithoutCause.com
services.

"We're proud to be the first company to offer Canadians a customized
direct-to-consumer online legal service," said Paradigm Shift Solutions
Co-Founder Jim Hamlin, a software development expert who has worked in
Vancouver's IT industry for 18 years. "With this service, people now have
a low-cost option to obtain valuable information to help them understand
and defend their rights. This is the latest innovation in do-it-yourself
legal services in Canada."

The online resource, which has been in development for more than two
years, draws on a database of thousands of cases assembled by lawyers and
paralegals, covering all aspects of employment law. The company's
proprietary indexing technology selects cases that best fit a customer's
unique situation, mirroring the reasoning and research process that
Canadian employment lawyers use, and creates a customized counter-offer
letter an individual can use when negotiating with their former employer.

"Given the average annual salaries and typical legal fees across Canada,
engaging a lawyer to negotiate a higher severance is out of reach for
many people," said Cheng, a senior lawyer who has advised employees who
have lost their jobs and employers who have had to let people go. "In my
experience, most people who have lost their jobs fail to even seek legal
advice, believing that it is not worth their while. We hope to change
Canadians' attitudes, and help more people get what they are entitled to."

On average, approximately 545,500 Canadians lose their jobs due to
permanent lay off every year. Since January 2009, Statistics Canada has
reported 454,000 full-time job losses.

About Paradigm Shift Solutions Inc.

Vancouver-based Paradigm Shift Solutions brings law to the people by
developing web-enabled legal services. Our mission is to make the law
relevant for ordinary people and businesses by lowering its cost,
increasing its accessibility, and enhancing its value. By helping people
understand the law and apply it in their daily lives, we promote
citizenship and foster a civic society. Company co-founders Chilwin Cheng
and Jim Hamlin met while attending Simon Fraser University's MBA class
and shared a dream of harnessing the web's power to transform industries.
With FiredWithoutCause.com, the company's goal is to help people
understand their legal rights and responsibilities during one of the most
difficult times in a person's life - the loss of employment.

To request an interview or obtain a media demo password for
FiredWithoutCause.com, please contact:

Anna Lilly, Fleishman-Hillard, 604-688-2505 ext. 242,
anna.lilly@fleishman.ca

Janessa Bishop, Fleishman-Hillard, 416-598-5774,
janessa.bishop@fleishman.ca

INTERACTIVE FEATURES:

Twitter

Follow FiredWithoutCause.com co-founder Chilwin Cheng on Twitter:
www.twitter.com/FWCadvisor

Blog

"It's tough to see friends and family lose their jobs in this current
economic downturn. With the high cost of legal advice and services, I saw
this as a unique and innovative way to help Canadians gain affordable
access to information about their legal rights..."

Read more: http://www.firedwithoutcause.com/blog/

Try a demonstration

Want to try out the FiredWithoutCause.com severance calculator and
counter-offer letter generator? Contact Fleishman-Hillard to obtain a
media demo password.

To view the video associated with this press release, please visit the
following link: www.youtube.com/watch?v=tuYOP4iP9jk

To view the photo associated with this press release, please visit the
following link: http://www.marketwire.com/library/20090708-800photo.jpg

Contacts:
Fleishman-Hillard
Anna Lilly
604-688-2505 ext. 242 or Mobile: 604-505-9048
anna.lilly@fleishman.ca
www.twitter.com/Anna_Lilly

Fleishman-Hillard
Janessa Bishop
416-598-5774
janessa.bishop@fleishman.ca
www.firedwithoutcause.com

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