Yahoo! Announces Ad-Supported Online Gaming

#1 Online Games Site Launches Internet's Largest Collection of
Ad-Supported, Downloadable Games

Partners With Double Fusion and NeoEdge for Technology and
Advertising
SUNNYVALE, Calif.--(Business Wire)--
Yahoo! (Nasdaq:YHOO) today announced that Yahoo! Games will offer
ad-supported downloadable games from the top casual games publishers.
With more than 400 ad-supported games available to users by the end of
the year, Yahoo! Games solidifies its commitment to providing the
Internet's best gaming experience, and is creating new opportunities
for advertisers to reach an engaged audience. The announcement brings
the industry's largest collection of ad-supported games to the biggest
gaming audience on the web and reinforces Yahoo! Games' overall
strategy to be the most comprehensive distribution point for games
online.

In-game advertising allows Yahoo! Games and its publisher partners
to better monetize its games offering, provide advertisers access to a
coveted demographic of gamers and satisfy user demand for casual
ad-supported games. Top technology providers, Double Fusion and
NeoEdge, will sell and integrate pre-roll, mid-roll and post-roll
video ads into the Yahoo! Games catalog. Paid downloads without
advertising will also be available to users on Yahoo! Games.

"In game advertising is a win-win for Yahoo! Games, our partners
and our users," said Kyle Laughlin, head of games, Yahoo!. "Yahoo!
Games will safely and simply monetize our games experience while
providing the best and most popular games free to game enthusiasts."

Double Fusion will lend its core expertise, fusion.runtime(tm)
technology and its veteran ad sales force to enable ad-supported
Yahoo! games. Known for creative integrated marketing campaigns,
Double Fusion connects brands with audiences through both systematic
and custom-designed programs, through the immersive medium of games.
For advertisers, the partnership brings the opportunity to access
highly targeted reach to one of the most important consumer
demographics -- females 35 to 54 -- at a time when they are fully
engaged. Double Fusion is committed to enhancing player experiences as
well as opening up new business models through ad-supported
interactive entertainment. By embracing the advertising model and
working with Double Fusion, Yahoo! is able to make more games
available, for longer or in some cases unlimited free trials.

"We're thrilled to be partnering with Yahoo! Games to bring our
fusion.runtime technology to their large portfolio of high quality
downloadable casual games," said Jonathan Epstein, President and CEO
of Double Fusion. "We believe there is a game out there for everyone
and our dynamic ad-serving solution and sales experience provides
Yahoo! Games an opportunity to finally integrate ad campaigns
on-the-fly to their mass audience of 18-49 year old game-loving
consumers."

Yahoo! will leverage NeoEdge's industry leading NeoARM(TM) ad
enabling technology along with the NeoAds(TM) advertising network and
NeoEdge ad sales team to deliver a comprehensive suite of advertising
supported casual games. The NeoEdge solution brings Yahoo! a powerful
and efficient way to insert ads into its extensive game library
without requiring the game source code. NeoEdge enables advertisers to
reach the key female demographic through one of the stickiest forms of
online entertainment. NeoEdge's singular focus is the casual game
space, where a seamless consumer experience is paramount. With
NeoEdge, advertisers have a proven medium to utilize highly targeted
video advertising and publishers and portals benefit from the ease of
implementation.

"NeoEdge is delighted to partner with Yahoo! Games to roll out
ad-supported premium casual games to the world's largest audience,"
said Alex Terry, CEO of NeoEdge. "More consumers are going online for
their entertainment. NeoEdge is creating new and unique ways for
brands to establish engaging one-to-one relationships with those
consumers while they play games."

At launch, ad-supported downloadable games on Yahoo! Games will be
available from top publishers including Alawar Entertainment, Anarchy,
Big Fish Games, eGames, Floodgate, Freeze Tag, FreshGames, Funkitron,
Gogii Games, GameHouse, Gamemill Publishing, HipSoft, I-Play, iWin,
Last Day of Work, Legacy Interactive, Ludia, MumboJumbo, pixelStorm,
PlayFirst, Playrix Entertainment, PopCap, Reflexive Entertainment,
Sandlot Games, Sugar Games, TellTale Games, TikGames, uclick,
Worldwide Biggies and Zero G Games.

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most
trafficked Internet destinations worldwide. Yahoo! is focused on
powering its communities of users, advertisers, publishers, and
developers by creating indispensable experiences built on trust.
Yahoo! is headquartered in Sunnyvale, California. For more
information, visit pressroom.yahoo.com.

About Double Fusion

Double Fusion reaches more consumers across the broadest range of
demographics than any other game advertising network. Utilizing their
award-winning fusion.sdk(tm) and fusion.runtime(tm) dynamic in-game ad
serving technologies originally developed for AAA hard core graphic
intense 32 bit video games, the company has successfully expanded the
idea that any game type, genre, or platform can harness the power of
advertising. Double Fusion currently boasts over 30 top-tier game
publishers in a portfolio reaching all gamers, ranging from 12 to 49
year-olds. The game advertising expert's acclaimed integrated
marketing solutions continue to inspire Fortune 500 companies to get
in the game with groundbreaking advertising campaigns. Privately held
and headquartered in San Francisco, Double Fusion has offices in
Chicago, New York, Jerusalem, London and Tokyo. Most information about
Double Fusion is available at www.doublefusion.com.

Advertisers interested in opportunities within the Double Fusion
Network; and developers and publishers interested in increasing their
per-title revenues through integrated and dynamic ad placement
opportunities should visit www.AdvertisingInPlay.com.

About NeoEdge Networks, Inc.

NeoEdge Networks, Inc., headquartered in Mountain View,
California, is the leading provider of advertising solutions for the
casual game industry. In close partnership with game publishers,
portals and advertisers, NeoEdge is revolutionizing the causal gaming
experience by providing safe, simple and profitable ad-supported game
play through its patent-pending NeoARM(TM) technology suite and
NeoAds(TM) advertising network. More than 50 top publishers rely on
NeoEdge to deploy over 300 ad-supported casual games throughout the
NeoEdge partner network. NeoEdge has created a robust and scalable
online medium that allows advertisers to target a valuable untapped
demographic with high quality video ads. It enables an additional
ad-supported business model for game publishers and web site owners.
NeoEdge has ad sales representation in over fifteen sales offices
nationwide. To advertise with NeoEdge or learn more about increasing
revenue through ad-supported casual games, please visit
www.neoedge.com.

Yahoo!
Carrie Davis, 310-907-3774
carried@yahoo-inc.com
or
fortyseven communications (for DoubleFusion)
Sibel Sunar, 323-658-1200
sibel@fortyseven.com
or
The Conversation Group (for NeoEdge)
Heather Sorensen, 503-841-0625
hsorensen@theconversationgroup.com

Copyright Business Wire 2008