The American Lawyer Announces 5th Annual Law Firm Chief Marketing Officers Forum

NEW YORK--(Business Wire)--
The American Lawyer today announced the agenda and speakers for its 5th Annual
Law Firm Chief Marketing Officers Forum, to take place September 15-16, 2009 at
the Renaissance Chicago Hotel in Chicago. Targeted to law firm chief marketing
officers, marketing directors, executive directors, business development
officers and partners in charge of marketing, the two-day conference will focus
on the changing role of marketing and marketers as law firms respond to the
challenges of the current economic recession. Complete conference agenda and
details are available at www.americanlawyer.com/cmo.

"As co-chairs, we're proud to have assembled many of the most accomplished folks
in legal marketing to participate in this conference. Attendees can expect an
excellent return on their investment of time and money," said Katherine
Miletich, marketing director, Chicago for Sidley Austin LLP and Larry Bodine,
business development advisor, Apollo Business Development.

Key session topics will include:

* "Finding the Holy Grail of Marketing: Effective Cross-Selling"
* "Weathering the Economic Storm"
* "How to Motivate and Activate Your Lawyers to Do Business Development"
* "Marketing Trends from Other Professional Services Companies"
* "How to Target and Crack a Large Account"
* "The Marketer as Firefighter: How to Keep a Strategic Focus When There are
Dozens of Small Fires to Put Out"
* "Strengthening and Expanding Relationships With Your Most Important Clients"

The conference keynote address will be delivered by Cheryl Blackwell Bryson,
partner at Duane Morris LLP. An award-winning contributor in both the
professional and civic arenas, Blackwell Bryson will discuss her approach to
internal cross-selling, her experiences developing win/win strategies with
fellow partners, picking the right clients and the importance of a firm's
culture.

Other event speakers will include:

* Jeffrey J. Berardi, chief marketing officer, K&L Gates LLP
* Murray Coffey, business development director, Jenner & Block
* Theresa Jaffe, chair, marketing committee, Chicago Bar Association Board of
Directors
* Robyn Radomski, chief marketing officer, Reinhart, Boerner Van Deuren
* Barbara C. Sessions, chief marketing officer, Winston & Strawn LLP
* David Southern, global director of business development, Baker & McKenzie LLP

For additional conference information, or to register for this program, contact
customer service at (212) 457-7905, e-mail rachel.lewyn@incisivemedia.com or
visit www.americanlawyer.com/cmo

The conference is presented by The American Lawyer, in conjunction with Incisive
Media Conferences and Trade Shows, a leading producer of educational and
networking events for business leaders and professionals.

Incisive Media is a leading global provider of specialized business news and
information, in print, in person and online. The company's principal markets
include financial services, legal services, commercial real estate, marketing
services and risk management. Incisive Media's market-leading brands include
Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real
Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more
information, visit www.incisivemedia.com.

Accountancy Age, The American Lawyer, Computing, Corporate Counsel, Investment
Week, Law Technology News, Legal Week, LegalTech, Post, Risk, Real Estate Forum
andSearch Engine Strategies are trademarks or registered trademarks of Incisive
Media, LLC or affiliated entities.

Incisive Media
Rachel Lewyn, 212-457-7924
rachel.lewyn@incisivemedia.com

Copyright Business Wire 2009