Scripps Networks Interactive to Launch Food Network HD in Southeast Asia January 1

CINCINNATI--(Business Wire)--
Scripps Networks Interactive Inc. (NYSE: SNI), which has identified
international expansion as one of its key growth strategies, will launch Food
Network in Asia on Jan. 1, 2010.

The new Food Network channel, which will be programmed and versioned for
specific countries, will be distributed through MEASAT Satellite Systems and
Ascent Media. The ad-supported service will be available in high definition
(HD).

"Given the remarkable success of the Food Network brand in the United States,
it`s natural to bring this popular genre to Asia where food is such an important
part of culture and tradition," said Greg Moyer, president of the company`s
international development division, Scripps Networks International. "Food
Network is an obvious and logical choice for international distribution given
its universal appeal and tremendous brand power. Our objective is to aggregate
an engaged and growing audience of passionate `foodies` across the globe."

Plans for the Asian version of the Food Network include original programming
from the regions it will reach, as well as relevant shows that were produced for
U.S. audiences.

Scripps Networks Interactive is the majority and controlling owner of the Food
Network in the United States. Available in more than 99 million U.S. television
households, Food Network has been widely credited for redefining the television
food genre and for launching the careers of many of the country`s best-known
celebrity chefs. Previously, the company concentrated on syndicating its branded
programming internationally. Scripps Networks programming has been successfully
syndicated to 170 countries.

This distribution agreement represents a new direction for the company`s
international development efforts, which are now focused on identifying
distribution and programming partners around the globe and investing in existing
or new lifestyle channels. Last month, Scripps announced its first channel
carriage outside North America: a joint venture with Chello Zone to launch Food
Network in Europe, Africa and the Middle East. To kick off the deal, Food
Network premiers in the United Kingdom Nov. 9.

Looking to further capitalize on a growing appetite for food TV, the company
recently announced plans to launch the Cooking Channel domestically in third
quarter next year. The 24-hour network will cater to avid food lovers by
offering food information and instructional cooking programming.

About Scripps Networks Interactive

Scripps Networks Interactive is one of the leading developers of
lifestyle-oriented content for television and the Internet, where on-air
programming is complemented with online video, social media areas and e-commerce
components on companion Web sites and broadband vertical channels. The company`s
media portfolio includes: Lifestyle Media, with popular lifestyle television and
Internet brands HGTV, Food Network, DIY Network, Fine Living Network (FLN) and
country music network Great American Country; and Interactive Services, with
leading online search and comparison shopping services BizRate and Shopzilla.

If you are a member of the media, please log on to the Scripps Networks Online
Media Center (http://newsroom.scrippsnetworks.com) for the latest brand news,
useful photos and graphics, detailed programming information, contacts and
current research. Investor Relations information including press releases, SEC
filings and financial reports, can be found at the company`s corporate Web site,
http://www.scrippsnetworksinteractive.com.

Scripps Networks Interactive
Mark Kroeger, 513-824-3227
mark.kroeger@scrippsnetworks.com
or
Scripps Networks
Cindy McConkey, 865-560-3976
cmcconkey@scrippsnetworks.com

Copyright Business Wire 2009