Sabre Hospitality Solutions` Innovative Web Site Designs Earn Dozens of Awards While Ensuring Results

Proven Web Site Performance Highlights the Successful Science behind the Art of
Web Site Design
SOUTHLAKE, Texas--(Business Wire)--
Is Web site design an art or a science? Many can debate the answer, but without
the science behind the design process a Web site is just another pretty face in
the crowd. E-site Marketing, a key component of Sabre Hospitality Solutions,
recently won 18 Web Marketing Association WebAwards and 14 W3 awards, both
promoting outstanding Web site design and creativity. And while the team`s
talent and creativity is sure to bring high praise from its customers and their
Web site visitors, E-site`s unique development process of "multivariate" testing
ensures its customers are optimizing the return on investment (ROI) from their
Web sites.

Multivariate testing is the practice of pointedly changing placement, appearance
or the action of a Web site element, tracking the results of consumer
interaction and then using those results to refine the Web site`s elements and
determine best practices for development. One of the award-winning Web sites
that has benefited greatly from this process is Palmetto Dunes, an oceanfront
resort on Hilton Head Island, S.C. Their objective was to increase the number of
consumers who were "opting-in" to receive information about the property`s
special offers. Several designs, placements and interactive components of the
"opt-in" window were tested to determine best performance. Since launching the
new version of the window, Palmetto Dunes has seen a 44 percent increase in
consumers opting-in to receive special offers about the hotel. The resort also
experienced a 30 percent increase in Web site traffic by leveraging E-site
Marketing`s combination of search engine accessible development best practices
and test findings.

"We have worked with E-site Marketing for the past three years and we always
appreciate that they are on the cutting edge of design and development," said
Karen Kozemchak, director of marketing for Palmetto Dunes. "But more importantly
they can prove the ROI on everything they do. It is clear that their Internet
Marketing programs are designed to provide results."

Another example of the success of multivariate testing is determining the best
placement for a booking console on a resort`s Web site. Another award-winner,
Terranea Resort, a Mediterranean-style, ocean-front resort in Southern
California, uses E-site Marketing for Web site design. Their objective was to
determine if the placement of the booking console could influence a user`s
tendency to visit the booking engine. After testing two locations with over
50,000 visitors it was determined that placement was, indeed, a big factor. The
new placement of the booking console yielded a conversion rate almost 30 percent
higher than its previous placement. In this instance, determining the proper
placement meant the difference of hundreds of thousands of dollars in bookings
in just the short testing period alone.

"We are thrilled to be honored with these awards for outstanding Web site
designs," said Alix Paye, Associate Vice President of E-site Marketing. "We
believe in mixing visual language with analytics as our team is not only focused
on aesthetically pleasing Web sites, but also on ways to drive more qualified
business that will result in a high ROI for our customers. These are just a few
examples of the testing we do each day to ensure the best results."

Full Listing of E-site Marketing Award Winners:

Web Marketing Association`s (http://www.webaward.org/) WebAward Winners

* Inn and Spa at Loretto - www.innatloretto.com
* Palmetto Dunes Oceanfront Resort - www.palmettodunes.com
* Sunriver Resort - www.sunriver-resort.com
* Mauna Kea Beach Hotel - www.princeresortshawaii.com
* Teton Mountain Lodge & Spa - www.tetonlodge.com
* Royal Palm Resort & Spa: Save the Date Campaign -
http://www.esitedemos.com/comps/royalpalms/dinnerevent/build/
* The Inverness Hotel & Conference Center - www.invernesshotel.com
* The Carolina Inn - www.carolinainn.com
* The Metropolitan Club - www.residencesatzaza.com
* Hotel ZaZa Dallas - www.hotelzazadallas.com
* Hotel ZaZa Houston - www.hotelzazahouston.com
* Puerto Rico Tourism Company - www.gotopuertorico.com
* Miramonte Resort & Spa - www.miramonteresort.com
* Terranea Resort - www.terranea.com
* Millennium Broadway Hotel - www.millenniumhotelnyc.com
* The Premier Hotel - www.millenniumhotelnyc.com/premier-hotel/
* Montage Beverly Hills - www.montagebeverlyhills.com
* Spa Montage - www.spamontage.com

W3 Awards:

2009 Awards Winners:

* Gold - Montage Hotels & Resorts - www.montagehotels.com
* Silver - DH&R Ultimate Ski Vacation Sweeps -
www.esitedemos.com/comps/dhr/yahoopromo/landingpage2/
* Silver - Hotel ZaZa Dallas - www.hotelzazadallas.com
* Silver - Hotel ZaZa Houston - www.hotelzazahouston.com
* Silver - Inn & Spa at Loretto - www.innatloretto.com
* Silver - Live Your Vision Photo Contest - www.toliveyourvision.com
* Silver - Millennium Broadway - www.millenniumhotelnyc.com
* Silver - Montage Beverly Hills - www.montagebeverlyhills.com
* Silver - Royal Palms Dining Event Save the Date -
http://www.esitedemos.com/comps/royalpalms/dinnerevent/build/
* Silver - Sunriver Resort - www.sunriver-resort.com
* Silver - Teton Mountain Lodge - www.tetonlodge.com
* Silver - The Gant Aspen - www.gantaspen.com
* Silver - The Metropolitan Club - www.residencesatzaza.com
* Silver - Voice Restaurant & Lounge - http://hotelicon.com/voice-restaurant/

About Sabre Hospitality Solutions

Sabre Hospitality Solutions leverages the strength and breadth of Sabre
Holding`s technology, marketing and distribution tools to bring hotel suppliers
a global end-to-end solution. Sabre`s hospitality expertise and portfolio of
solutionshas grown significantly over the last several years and now includes
SynXis, whichprovides distribution technology and marketing services; E-site
Marketing, the leading hospitality Internet marketing solutions provider; Sabre
Travel Network Hotels, GDS distribution and media products provider; Sabre Hotel
RFP, which develops, delivers and manages hotel requests for proposals into a
single; and Sabre Media Solutions for GDS and other creative services in
hospitality.

Sabre Holdings connects people with the world`s greatest travel possibilities by
retailing travel products and providing distribution and technology solutions
for the travel industry. More information is available at
http://www.sabre-holdings.com.

Sabre Hospitality Solutions
Carol Levitt, +1-301-960-4428
Carol.levitt@synxis.com

Copyright Business Wire 2009