Yahoo! and MLB.com Enter Video Distribution and Advertising Sales Partnership

MLB.TV Subscription Product Accessible on Yahoo! Sports;

Yahoo! to Assume Sales Responsibility for MLB.TV Video Advertising
Inventory
SUNNYVALE, Calif.--(Business Wire)--
Yahoo! (Nasdaq:YHOO) and MLB Advanced Media, LP (MLBAM), the
interactive media and Internet company of Major League Baseball, today
announced a three-year video and advertising partnership that includes
access to out-of-market MLB games on Yahoo! Sports. The agreement will
make MLB.TV available on Yahoo! Sports, bringing Yahoo! users more
than 2,400 out-of-market Major League Baseball games each year, live
and on-demand, through the 2010 season. Additionally, Yahoo! will
exclusively manage online advertising sales for MLB.TV in the 2009 and
2010 seasons. This deal represents a continuation of Yahoo! Sports'
commitment to delivering the most compelling sports content on the web
while significantly increasing the amount of high-quality video
advertising inventory available to Yahoo! advertisers.

"This agreement exemplifies Yahoo! as the partner of choice to
premier media organizations, as we're providing MLB.com an opportunity
to extend its reach to the largest possible audience, while at the
same time maximizing monetization of its video subscription product,"
said Todd Teresi, senior vice president of the Yahoo! Publisher
Channel. "Partnering with MLB.com allows Yahoo! to offer our users an
unmatched baseball experience, and also presents our advertisers with
a new opportunity to reach a large, engaged audience of baseball
enthusiasts."

Yahoo! Sports will offer MLB.TV to fans in 11 countries, including
the United States, Canada, Mexico, UK, Philippines and Germany. The
games will be available through a co-branded player on Yahoo! Sports
at http://sports.yahoo.com/mlb and MLB.com. During the first year of
the deal, Yahoo! and MLBAM will jointly sell advertising for the video
inventory, using Yahoo!'s advanced video ad format, Clickable, in
addition to traditional pre-roll and post roll formats. For the
remaining two years of the agreement, Yahoo! will be solely
responsible for selling video advertising inventory for MLB.TV. All of
this will be powered by Yahoo!'s industry-leading advertising
management platform, AMP! from Yahoo!.

"Yahoo! has been a valuable partner with MLB.com in the past and
this agreement represents an important evolution of our relationship
with an industry-leading gateway to the Internet," said Kenny Gersh,
senior vice president, Business Development, MLBAM. "We are excited to
leverage the popularity of watching live baseball games via MLB.TV
with Yahoo!'s remarkable distribution portal and its well-established
advertising sales capabilities."

MLB.com launched its most significant MLB.TV upgrade to date on
Opening Day of the 2008 season by offering MLB.TV Premium subscribers
live out-of-market games in an enhanced video player with a
television-quality picture through MLB.TV NexDef(TM) at either 800k or
1.2MB. An MLB.TV Premium subscription, available for $119.95 a year or
$19.95 a month, also includes access to the Emmy Award winning MLB.TV
Mosaic application, giving fans the opportunity to watch up to six
live games simultaneously. MLB.com also offers its out-of-market
subscription product at 400k for $89.95 a year or $14.95 a month.

"Yahoo! Sports has established itself as the leading online sports
destination by partnering with organizations like MLB Advanced Media
to offer the most compelling sports experience to our users," said
Jimmy Pitaro, general manger, Yahoo! Sports. "The addition of MLB.TV
to Yahoo! Sports helps solidify our position as a true leader in
online sports."

The agreement also provides that Yahoo! Sports will distribute
MLB.com's FastCast, a quick highlights-based recap of the previous
day's games, and can utilize select other MLB.com video content within
Yahoo! Sports' original programming. MLB.com began offering live
streaming video of games in August 2002 and launched the first
full-season subscription video product in professional sports the
following April. Since that time, more than one million fans have
subscribed to MLB.TV.

About MLBAM:

Established in June 2000 following a unanimous vote by the 30
Major League Baseball club owners to centralize all of Baseball's
Internet operations, MLB Advanced Media LP (MLBAM) is the interactive
media and Internet company of Major League Baseball. MLBAM manages the
official league site, www.MLB.com, and each of the 30 individual Club
sites to create the most comprehensive Major League Baseball resource
on the Internet. MLB.com offers fans the most complete baseball
information on the web, including up-to-date statistics, game
summaries, extensive historical information, and exclusive features
about Major League Baseball events and programs, including on-line
ticket sales, baseball merchandise, authenticated memorabilia and
collectibles, fantasy games, live and archived radio broadcasts of
every game, live and archived video webcasts of entire games,
pitch-by-pitch enactment of games, and hosted post-game video
highlight shows. MLB.com offers more live events on the Internet than
any other website in the world.

About Yahoo!:

Yahoo! Inc. is a leading global Internet brand and one of the most
trafficked Internet destinations worldwide. Yahoo! is focused on
powering its communities of users, advertisers, publishers, and
developers by creating indispensable experiences built on trust.
Yahoo! is headquartered in Sunnyvale, California. For more
information, visit pressroom.yahoo.com.

Yahoo! Sports
Nicol Addison, 310-907-2834
Nicol@yahoo-inc.com
or
Yahoo! Publisher Channel
Emily Fox, 408-349-8150
emilyf@yahoo-inc.com

Copyright Business Wire 2008