D-BOX Technologies Introduces Motion Technology at Second UltraStar Cinemas

Mon Jul 6, 2009 10:50am EDT
 
[-] Text [+]
Apple Valley UltraStar Announced as Second Movie Theatre in California to
    Feature Innovative Motion-enhanced Experience


LONGUEUIL, QC, July 6 /PRNewswire-FirstCall/ - D-BOX Technologies Inc. (DBO.A
on the TSX Venture Exchange), a leader in innovative motion technology for the
entertainment industry announced today its second agreement with San
Diego-based UltraStar Cinemas to install 22 motion-enhanced seats at the
company's Apple Valley Cinemas in San Bernardino, California.
Offering moviegoers an unmatched, realistic immersive experience, D-BOX Motion
Designers utilize the company's proprietary D-BOX MOTION CODE(TM) technology
to custom code each movie, frame by frame, resulting in subtle, refined
movements designed to work in perfect sync with the onscreen action.
Since debuting its breakthrough technology to the world earlier this year in
Hollywood, D-BOX is continuing to grow at a rapid pace and is now featured in
seven movie theaters in the United States and Canada. UltraStar's Apple Valley
location is the latest theatre to install D-BOX's motion-enhanced seats and
will open to the public with the sixth installment of the epic movie favorite,
Harry Potter and the Half-Blood Prince July 15.
"D-BOX continues to experience tremendous growth and we're thrilled to be
partnering again with UltraStar Cinemas," stated Claude Mc Master President
and Chief Executive Officer of D-BOX Technologies. "D-BOX Motion technology is
designed to enhance the moviegoing experience and with the release of the new
Harry Potter movie we look forward to reaching a new audience with franchise
fans, families"
"We've seen an overwhelming response from moviegoers who have experienced
D-BOX's technology at our Surprise, Arizona theatre," said Damon Rubio, vice
president of Operations at UltraStar Cinemas. "UltraStar Cinemas has always
been on the cutting-edge of theatre technology with our all digital theatres
and we're thrilled to launch this second location. It is the first movie
theatre in the San Bernardino area to offer D-BOX Motion technology."
In addition to the Apple Valley UltraStar Cinemas, there are five additional
U.S. movie theaters that feature D-BOX's innovative, motion-enhanced seat
technology and one in Canada including the first UltraStar location in
Surprise, Arizona; Mann Chinese 6 Theatre in Hollywood, California; Galaxy
Highland Theatre in Austin, Texas; Theatres at Mall of America in Bloomington,
Minnesota; Galaxy Cannery Theatre in Las Vegas, Nevada and Cineplex Odeon
Queensway in Etobicoke, Ontario.
For more information or to reserve tickets visit, www.UltraStarMovies.com.

ABOUT D-BOX

D-BOX Technologies designs and manufactures leading edge high-technology
motion systems mainly suited to the needs of the entertainment industry. With
its unique, patented technology, D-BOX MOTION CODE(TM) uses motion codes
specifically programmed for each film, TV program or video game, which are
sent to a motion generating system integrated within either a platform or a
seat.
The resulting motion is perfectly synchronised with all onscreen action,
creating an unmatched realistic, immersive experience. To date, D-BOX MOTION
CODE(TM) is available on more than 850 titles. Accordingly, many prominent
Hollywood studios have started embedding D-BOX MOTION CODE(TM) on selected
high definition Blu-ray(TM) releases. By reaching agreements with the leaders
of both the motion picture and gaming industries, D-BOX's award-winning motion
technology is gradually proving itself as a new global standard in the
entertainment world.
D-BOX is a publicly traded company listed on the TSX Venture Exchange under
the symbol DBO.A. For further information please see www.d-box.com. D-BOX(R)
is a registered trademark and D-BOX MOTION CODE is a trademark of D-BOX
Technologies Inc. Other names are for informational purposes only and may be
trademarks of their respective owners.

About UltraStar Cinemas

UltraStar Cinemas is headquartered in San Diego County and operates 120
screens at 13 sites throughout Southern California & Arizona. In 2006,
UltraStar Cinemas became the first theatre company in the United States to be
fully equipped with Pure Digital Cinema(R) powered by DLP Cinema(R) technology
in all of its locations. UltraStar Cinemas has historically been an innovator
on the cutting edge of theatre technology and continues to be a pioneer of the
digital age of cinema by bringing alternative entertainment to the big screen,
including such live events as the Academy Awards(R), concerts & sporting
events.

DISCLAIMER IN REGARDS TO FORWARD-LOOKING STATEMENTS

Certain statements included herein, including those that express management's
expectations or estimates of our future performance constitute
"forward-looking statements" within the meaning of applicable securities laws.
Forward-looking statements are necessarily based upon a number of estimates
and assumptions that, while considered reasonable by management at this time,
are inherently subject to significant business, economic and competitive
uncertainties and contingencies. Investors are cautioned not to put undue
reliance on forward looking statements. We disclaim any intent or obligation
to update publicly these forward-looking statements, whether as a result of
new information, future events or otherwise.

    "Neither TSX Venture Exchange nor its Regulation Services Provider (as
    that term is defined in the policies of the TSX Venture Exchange) accepts
    responsibility for the adequacy or accuracy of this release."

SOURCE  D-BOX TECHNOLOGIES INC.

Amy La Sala (Crosby/Wright), (480) 367-1112, amy@crosby-wright.com; Jan
Bracamonte (Crosby/Wright), (480) 367-1112, jan@crosby-wright.com; Media and
general inquiries: Guy Marcoux, Director of marketing, D-BOX Technologies,
Inc., (450) 442-3003, ext. 263, gmarcoux@d-box.com; www.d-box.com; Investor
relations: Marc Jasmin CMA, Partner, Jasmin-Dumais Financial Communications
Inc., (514) 231-2360, marc@comjamais.com

 

Featured Broker sponsored link

Editor's Choice

A selection of our best photos from the past 24 hours.  Slideshow 

Most Popular on Reuters

  • Articles
  • Video