A New Locally Designed App PROLOGUE Helps Local Companies Profit

http://www.businesswire.com/news/home/20091103006010/en

With A Potentially Turbulent Holiday Season, Hundreds of Capital Region
Retailers Face Revenue Loss Without Ecommerce Capabilities

* 86 percent of Internet users are online shoppers and assuming the recession
ends this year, as many economists predict, eMarketer forecasts online sales
will begin to rebound in 2010.
* No matter what size, Capital Region retailers could benefit from moving more
inventory and expanding their customer base nationally.
* Whether you`re selling inventory, memberships, digital media, tickets or a
service, Prologue can be seamlessly designed to fit your ecommerce needs within
a week.

ALBANY, N.Y.--(Business Wire)--
Overit Media announced today a new, affordable application called Prologue,
which can add e-commerce to an existing or new retail website in a matter of a
week. From boutiques to multi-chain stores, local companies will say goodbye to
inventory and hello to revenue in this potentially turbulent holiday season.

Prologue is a robust e-commerce shopping cart application focused on simplicity,
flexibility and full customization. While other shopping carts tout an endless
feature list, Prologue is founded on the idea that no two shopping carts are
alike, and your customers deserve a shopping experience catered directly to
their needs.

Consumers flock to websites like Amazon, Zappos and eBay mostly because of
selection, discounts and convenience -- qualities that can be uniquely offered
through e-commerce. A large majority of Capital Region retailers may be online
but do not offer the ability for consumers to purchase from the convenience of
the keyboard.

"Out of the box or overly complicated carts only confuse store owners. Our local
retailers are ignoring a valuable opportunity when they don`t have an ecommerce
capability," said Dan Dinsmore, President of Overit Media. "In a time when most
physical stores are cutting back, or trying hard to move holiday inventory, an
ecommerce solution could help them do more with less."

SETTING THE STAGE FOR YOUR BUSINESS

US retail e-commerce sales will total $132 billion in 2009, down 0.4 percent
from 2008. Assuming the recession ends this year, as many economists predict,
eMarketer forecasts online sales will begin to rebound in 2010.

The same survey by eMarketer suggests that nearly 86 percent of Internet users
are online shoppers. Consumers gravitate to researching or browsing online over
driving from store-to-store. Not only could Capital Region retailer`s benefits
from this notion, but also expand their customer base nationally.

"Prologue offered our customers the capability to experience the V A R I E G A T
E D brand as if they`re sitting in our studio here in the Catskills, said
Corbett Marshall, nationally renowned designer of V A R I E G A T E D. "Adding
e-commerce to our Website not only will help us manage inventory, but offer
customers around the world the ability to shop our luxurious bed linens and our
eco-friendly dog bedding. None of the off-the-shelf shopping cart packages could
meet our customization and design needs, yet remain easy to use."

HOW PROLOGUE IS DIFFERENT

Whether you`re selling inventory, memberships, digital media, tickets or a
service, Prologue can be seamlessly designed to fit your ecommerce needs. Most
software programs are either missing customization features or belittle your
branding needs. Others are overly complicated with limits to its selling
capabilities. Prologue can be built to meet any ecommerce needs from putting
products on hold or selling directly, to shipping and tracking inventory.
Prologue has a user-friendly designed to help business owners update inventory
or content easily with changes representing online instantly.

Features include:

* Customer user accounts * Multiple product images * Multi-payment methods
* Ability to make a purchase without an account * Cart statistics * USPS, UPS, FedEx
* Breadcrumbs while browsing * Product options * Order package tracking
* Customer wish list * Display of sale items * Automatic calculation of tax rates
* Product searching * Display of top selling items * SSL (secure) encryption
* Product filtering * Cross selling (related products) * Unlimited products
* Unlimited categories * One page checkout * Manage orders and order status
* Unlimited sub-categories * Customer account management * Email to customer on order status change
* SMS/Text message alerts

* Multi-payment methods
* USPS, UPS, FedEx
* Order package tracking
* Automatic calculation of tax rates
* SSL (secure) encryption
* Unlimited products
* Manage orders and order status
* Email to customer on order status change

About Overit Development

Overit Media is a creative multimedia development company. Overit Media works
with clients in developing marketing and advertising materials utilizing design
and development services. These services include applications, websites, logos,
branding, print design, interactive CD-ROMs, DVDs, and much more. The company
was started in 1993 by its founder and current president Dan Dinsmore. Overit
Media is located at 303 Hamilton Street in Albany. For more information on the
company, please visit www.overit.com.

Media Relations for Get Prologue
Nicole Messier, 518-306-4029
nicole@overit.com

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