TRIA Beauty Announces New and Improved TRIA Laser Hair Removal System

At-Home Device Delivers Permanent Results with Greater Comfort, Lower Cost

PLEASANTON, Calif., Nov. 3 /PRNewswire/ -- TRIA Beauty today announced the
launch of a new version of the popular TRIA Laser Hair Removal System that
features upgraded software with a lower retail price than the previous model
launched earlier this year. The new and improved TRIA laser is still the only
FDA-cleared laser for permanent at-home hair removal available on the market.

With the new TRIA laser, scientists revised the energy settings from three to
five, offering improved comfort and performance. By increasing the range of
energy settings, the new device enables users to better customize the
treatment to their particular hair color and thickness. Priced at $595, the
cost of the new TRIA laser represents a $200 savings -- 25% -- from the
previous version.

"As the leader in the at-home device category, TRIA Beauty is dedicated to
offering the most advanced solutions at an affordable price point," said Kevin
Appelbaum, CEO of TRIA Beauty. "Our scientists continue their fast pace of
product innovation, continually seeking ways to upgrade and enhance the
at-home hair removal experience."

The TRIA laser is the first and only FDA cleared at-home laser for hair
removal that enables users to achieve permanent laser hair removal in the
privacy of their own home - eliminating the need to ever shave or wax again.
TRIA laser was developed by the team of scientists that invented the
professional technology in 1993. It uses that same laser technology to
deliver the same permanent results as those professional devices, which are
still considered the gold-standard among dermatologists and plastic surgeons.

The new TRIA LHRS is available starting this week at TRIABeauty.com as well as
on QVC, QVC.com, and at Neiman Marcus, Nordstrom, Bergdorf Goodman, STUDIO at
Fred Segal, Bliss Spas and select physician offices.

About TRIA Beauty

TRIA Beauty, formerly known as SpectraGenics, is a leader in light-based
therapeutic beauty systems that incorporate clinically-proven aesthetic
technologies for at-home personal care regimens. In 1993 Robert Grove, Ph.D.,
and a team of dermatologists and engineers developed the first diode laser for
hair removal utilized by physicians in their medical practices. These devices
are still considered the gold-standard among dermatologists and plastic
surgeons. In 2003, these individuals assembled an internationally renowned
team of experts in the field of aesthetic lasers to begin the development of
its flagship laser hair removal system and future innovations in home-use
energy-based beauty products.

SOURCE TRIA Beauty

Liz Mefford, Rpr Marketing Communications, +1-212-317-1462 ,
Liz.mefford@rprny.com