Lierac In-Store Event/Gilda's Club Initiative - October 23, 2009

NEW YORK, Oct. 19 /PRNewswire/ -- Lierac Paris Skincare announces Lierac
in-store event to support Gilda's Club NYC.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091019/NY94591 )

WHO:
100,000 consumers will have the opportunity to visit Lierac Paris European
Skincare Centers at 700 participating CVS/pharmacy and Longs Drugs.

WHAT:
On October 23, 2009, customers will be able to contribute to Gilda's Club of
NYC with every Lierac purchase. For each product bought, Lierac will donate
$1 from its sale to the foundation. Gilda's Club NYC provides free support to
individuals living with cancer and their families. The organization has a
unique philosophy that emphasizes interaction among its members, namely
"community-building, collective wisdom, and shared experience." Gilda's Club
also avoids discussing cancer using terms that carry a negative connotation.
Instead, they seek to empower individuals through the use of their own
"Gilda's Club language."

WHEN:
Friday, October 23rd, 2009

WHERE:
700 participating CVS/pharmacy and Longs Drugs stores. For locations, contact
1.877.5LIERAC or visit www.lierac-usa.com.

About Lierac Paris
Lierac Paris is manufactured and distributed by Ales Group, USA, a subsidiary
of Ales Groupe, headquartered in Bezons, France. Founded by Dr. Cariel, a
French physician specializing in corrective cosmetic medicine, Lierac
Laboratories have been pioneers in skin repair and correction-oriented
phyto-cosmetics since 1975. All Lierac Paris products are formulated to
deliver effectiveness, safety and pleasure of use. Incorporating leading-edge
technologies, Lierac Paris products derive their effectiveness from the field
of phyto-therapy, using the most active resources of plants combined with the
latest innovations in biotechnology. For more information or to find a local
retailer, visit www.lierac-usa.com

Twitter: @lieracskincare

SOURCE Lierac Paris

Jenna Muller, +1-212-707-6240, jmuller@alesgroup.com, or Anne-Cecile Blanchot,
+1-212-707-6241, ablanchot@alesgroup.com