DineBlast Mobile Enhances Customer Dining Experience with Wi-Fi-Based Service

Innovative Chain Froots is the First to Implement Nationally
MARGATE, Fla.--(Business Wire)--
SoftTouch LLC today announces that it has incorporated significant enhancements
to its newest solution, DineBlast Mobile, which allows take-out, curb-side,
quick-service restaurant and table service patrons to use their mobile phones
and PDAs to electronically place an order and pay for their meal while at the
restaurant. DineBlast Mobile enables what is known in the industry as
“line-busting, in which customers can bypass long lines and tedious checkouts.”
Along with this new service upgrade, Froots Smoothies will be rolling out the
technology in 10 locations across the country with plans to deploy at over 40
locations in 2009.

“The goal of DineBlast Mobile is to truly strengthen the diner experience and
help restaurant owners keep up with customer demand,” said Michael Paycher,
SoftTouch, LLC. “We have evolved the concept of online ordering into a more
practical utility where customers don’t have to preplan their orders. Diners
simply show up at the restaurant and with a few clicks on their phone, they are
empowered to place orders, pay for their meal, request drink refills, and even
text message their server.”

Froots Smoothies (www.froots.com) is a national chain offering healthy
alternatives to traditional fast food fare. The restaurants are best known for
its smoothies made only with all-natural ingredients, fresh squeezed juices, and
its full menu of healthy gourmet wraps, salads and soups. As an organization
catering to a young clientele (18-35 year olds), this transition to supplement
service with online capabilities was a natural progression.

“Froots has always perceived itself as an innovative player in a very niche
market, with innovation-hungry customers,” said Charlotte Russell, Executive
Vice President of Franchise Development, Froots. “Ten years ago you would never
think that people would be so reliant on the Internet or mobile phones, however
this now seems like the natural progression that all restaurants should be
considering. We’re excited to start using DineBlast Mobile and are pleased to be
on the forefront of this new form of customer service.”

DineBlast Mobile will enable Froots customers to connect their smart phone or
laptop to the DineBlast Mobile Wi-Fi network and instantly route to an order
selection screen, where a fully interactive menu allows the customer to:

* Enhance Table Service – unlike traditional quick-service restaurants, patrons
can order food directly from their table instead of having to wait in line.
* Place orders to-go – withcurbside ordering, users are a few clicks from
receiving their meal without ever leaving the car.
* Place “My Favorite Orders” – users can save their favorite or most repeated
orders for quick ordering and pick up. Now with one-touch ordering, a morning or
lunch ritual can be completed even faster!
* Provide Customer Crucial Feedback – users have the ability to complete
customer feedback surveys in order to provide restaurants with valuable diner
experiences.

To view a demo of DineBlast Mobile, please visit:
http://www.softtouchpos.com/DineBlast/Presentation.html

About SoftTouch, LLC

SoftTouch, LLC has been developing restaurant point of sale software since 1994
and distributes its products via nationwide reseller network. SoftTouch POS
products are essential for real-time restaurant business management.

SoftTouch LLC
Michael H. Paycher, 954-957-8137
mpaycher@softtouchpos.com
or
SHIFT Communications
Matthew Trocchio, 617-779-1848
dineblast@shiftcomm.com

Copyright Business Wire 2008