Xoova Experiences Dramatic Growth in First Six Months of Operation

Nationwide Directory of Doctors and Medical Services Poised to Own
Local Health on the Web
SANTA MONICA, Calif.--(Business Wire)--Xoova (www.xoova.com), the market-leading directory of doctors and
medical services, today announced that site traffic has grown 70% per
month(1) since its launch in July of 2007.

"At the outset, Xoova created its own Health 2.0 category," said
Xoova CEO Tommy McGloin. "The Web is the primary resource for health
information - ahead of doctors - yet healthcare delivery is
offline...it's local," said McGloin. "Today's top Web health sites are
encyclopedic and informational, but not necessarily actionable. Xoova
aims to own that portion of the decision spectrum. At the moment the
consumer needs to move from researching information about conditions
to finding a local provider of healthcare services, www.xoova.com will
be the destination."

Xoova's rich doctor profiles have created a unique environment
where Xoova visitors are spending more and more time on site,
eclipsing other related doctor directories by as much as 40%.(2) Xoova
users tend to view from five to twenty physician profiles per visit,
comparing multiple personal profiles and clinical interests before
selecting a local doctor.

Xoova is also gaining popularity among the physician community
thanks to the free, easy-to-use "Xoova Profile Manager" the company
provides to doctors. Registration among physicians and practices for
access to enhance their own profiles doubled from October to November
and tripled in the month of December. Physicians using Xoova are
reporting new patient yields 5-10 times better than phone-based
referral services. And in December alone, Xoova saw 500% growth in
page views to physicians who offer online appointment scheduling via
the service, consistent with a December 2007 Wall Street Journal poll
revealing that 77% of adults want to be able to schedule an
appointment with their physician online.(3)

As a result of its success delivering qualified patients to
medical practices, Xoova has developed relationships with preeminent
physicians throughout the nation. These include scores of locally
voted "Top Doctor" recipients, physicians affiliated with or on the
faculty of U.S. News & World Report's "America's Best Hospitals 2007"
list,(4) and the most "referred to" specialists in their respective
communities.(5)

"Xoova's active users range from psychiatrists to neurosurgeons to
primary care physicians," said John Bader, VP Business Development.
"We've become a cross between 'Facebook(TM) and LinkedIn(TM) for
Doctors,' serving the medical community with features they've wanted
in a site where they're able to share their clinical interests,
philosophy of care, and offer online appointment scheduling. And
naturally, as more and more people go online to find a doctor, more
and more doctors will use the Internet to reach these people."

About Xoova

Xoova (www.xoova.com) is an online marketplace for medical
services that improves access to care by facilitating a faster, easier
and more satisfying healthcare experience for all. Xoova is HIPAA
compliant and provides the highest standards in privacy and security.
Xoova was selected as an official 2007 Webby Award Honoree voted
"Outstanding New Product in Health and Medical Services," was
nominated for a "People's Choice Award" at the Health 2.0 Conference,
is affiliated with the Medical Group Management Association, and is
endorsed by a number of medical societies, including the Manhattan
based New York County Medical Society and the New Jersey Academy of
Family Physicians. Headquartered in Santa Monica, Calif., the
privately held company completed financing from Spark Capital in
September 2006.

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(1) Unique visitors and page views

(2) comScore Media Metrix, November 2007

(3) "U.S. Adults Not Very Confident that Physicians Have the Complete
Picture" - WSJ.com/Harris Interactive Survey December 5, 2007

(4) Includes (among many others) Baylor University Medical Center,
Brigham and Women's Hospital, Cedars Sinai Medical Center,
Georgetown University Hospital, Hospital of the University of
Pennsylvania, Methodist Hospital (Houston), Mount Sinai Medical
Center, Rush University Medical Center, UCLA Medical Center,
University of California, San Francisco Medical Center and
University of Miami, Jackson Memorial Hospital

(5) ConsumersCheckbook.org survey of 260,000 physicians
*T

Xoova
Miriam Bookey
Phone: 310-995-2665
E-mail: media@xoova.com

Copyright Business Wire 2008