Live Current Media Inc. and DLF Indian Premier League to Launch IPLT20.com as Official...

Live Current Media Inc. and DLF Indian Premier League to Launch IPLT20.com as Official IPL Online Destination

Exclusive Ten-year Partnership with IPL and BCCI Represents First
Steps Toward Bringing Global Cricket Fans Closer to the Game Through
In-Depth, Interactive Experiences
MUMBAI, India & VANCOUVER, British Columbia--(Business Wire)--
Communicate.com Inc. dba Live Current Media Inc. (OTCBB: CMNN), a
media company built around content and commerce destinations,
announced that it will launch IPLT20.com tomorrow as the official site
for the DLF Indian Premier League. As outlined in the Memorandum of
Understanding (MOU), Live Current will become the exclusive online
provider of content from the Board of Control for Cricket in India
(BCCI) and the DLF Indian Premier League. This signifies the first
cricket-related content and distribution relationship by Live Current
as the Company plans to build and launch its Cricket.com asset as the
future cricket DestinationHub(TM) for cricket fans globally.

With IPLT20.com becoming the official online destination for the
DLF Indian Premier League, fans from around the world will now have
access to the 44 day long season starting tomorrow, April 18. The site
will offer access to official league content including audio-visual,
photographs, live scoreboards and summaries, match results, Fantasy
Cricket, player interviews, profiles, schedules, statistics, ticketing
and fan interaction through polls, contests and newsletters.

The launch of IPLT20.com enables businesses from around the world
to access millions of cricket fans through advertising and branding of
the official site. In the same vein as major sports media events such
as the World Cup, the DLF Indian Premier League is predicted to be a
major revenue generator, on track towards its target of $2 billion in
its inaugural season through franchise and rights sales, advertising,
sponsorships and ticket sales. Many global organizations have already
come on board as various sponsors including Sony and the World Sports
Group which have secured the global broadcast rights for over $1
billion and blue chip sponsors including PepsiCo, Hero Honda,
Vodafone, CitiBank and Kingfisher have committed to the league.

"Based on our experience, we predict that the Indian Premier
League will be one of the biggest sports and entertainment media
events in the world," says Andrew Wildblood, SVP of IMG, the official
media and event partner for the IPL. "Having managed significant
sports media of this size, we recognize the immense opportunity for
IPLT20.com to enable passionate fans to connect with the content they
want from wherever they are around the world, and for brands in India
and around the world to gain visibility to this huge audience."

The ten-year agreement outlined in the Memorandum of Understanding
with Live Current includes extensive co-marketing and exclusive online
content rights agreements for Live Current to build, launch and
operate the official online destinations for the DLF Indian Premier
League: www.IPLT20.com and the BCCI: www.BCCI.tv. The BCCI will be
guaranteed on a combined basis a minimum of US $3 million annually and
the IPL US $ 2 million annually through revenue sharing agreements
including percentages of advertising, sponsorship and merchandising
sales.

Lalit Modi, Chairman & Commissioner, DLF Indian Premier League,
said, "I expect the site to extend the stadium experience of a cricket
match to the worldwide audience of cricket fans at large. The
www.IPLT20.com website is highly interactive and includes everything a
cricket fan would need to get their daily, hourly and minute-by-minute
fix." Speaking specifically of the relationship with Live Current Modi
added, "We chose to work with Live Current because of its vision of
developing a consumer hub for that provides IPL fans globally with
free and direct access to the play-by-play action and ability to
connect with those aspects that they love about the game - from the
international stars to the on-field action."

In addition to today's launch of www.IPLT20.com, Live Current is
also developing the official web site for the BCCI: www.BCCI.tv. The
BCCI is the largest cricket body in the world and represents all
Indian cricket including the Indian national team. The BCCI site will
be a premier sports web site, akin to Fifa.com, and will be the
destination for India's 1 billion cricket fans to get in-depth
information about players and teams.

"Our team extends North America, the UK and India and is set on
creating the most interactive environment for cricket fans worldwide
to engage in the world of Indian cricket from wherever they live,"
says Geoffrey Hampson, Live Current Media Inc. CEO and Chairman.
"These partnerships represent enormous value for Live Current in the
form of exclusive rights to IPL and BCCI content. The relationship is
very strategic for us as we build a world class sports media business
to serve the immense fan base for cricket."

Live Current's DestinationHubs integrates all aspects by which
users interact with the Internet and the sport of cricket to discover
more and get closer to the information they are passionate about in
their daily lives. Today's launch of IPLT20.com is the first of many
sites to be developed by the new Live Current team, including newly
acquired individuals formerly with Auctomatic. The Auctomatic team and
developer, Ankur Nagpal bring extensive experience with social media
and application development such as Fantasy Cricket on Facebook on the
IPLT20.com site which will be fully leveraged across Cricket.com and
other future Live Current destinations.

About Live Current Media Inc.

Communicate.com Inc. is doing business as "Live Current Media
Inc." and will seek formal shareholder approval to change its legal
name to Live Current Media Inc. later in 2008.

Live Current builds, owns and operates some of the most powerful
and engaging content and commerce destinations on the Internet.
Through subject-specific DestinationHubs(TM), Live Current properties
connect people to each other and to the information, brands, and
products they are passionate about. Live Current has headquarters in
Vancouver, Canada with a location in Seattle, WA and is publicly
traded on the NASD OTCBB (CMNN). For more information, visit
www.livecurrent.com.

About the DLF Indian Premier League

The DLF Indian Premier League is set to kick off on April 18th
2008, with some high voltage action expected between ShahRukh Khan's
Kolkata Knight Riders and Dr. Vijay Mallya's Bangalore Royal
Challengers at the Chinnaswamy Stadium at Bangalore. The DLF Indian
Premier League will feature eight Franchises and will run for 44 days.
Each Franchise will play others on a home and away basis with 7
matches at home. The top 4 Franchises in the league will contest the
semi finals and the victorious semi finalists will meet in the Grand
Final all over one weekend, which will be played out in Mumbai.

The inaugural season of the DLF Indian Premier League will
showcase a grand total of 59 matches providing broadcasters and
in-stadia spectators with 177 hours of live "family entertainment,"
which will also be viewed by a significant international audience. All
matches will be during late afternoon and evening to coincide with
prime time for television and providing a convenient time for the
stadium audience. The LIVE In-stadia entertainment, combined with the
high-octane on-field action has further hooked viewers onto this new
adrenalin packed LIVE family entertainment format attracting a much
younger fan base, which also includes women and children.

Safe Harbor: Certain statements contained in this press release
may constitute "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. Although
Communicate.com Inc. d.b.a. Live Current Media Inc. believes the
expectations reflected in such forward-looking statements are based on
reasonable assumptions; it can give no assurance that its expectations
will be attained. Factors that could cause actual results to differ
materially from expectations include financial performance, regulatory
changes, changes in economic conditions and other risks detailed from
time to time in the Company's filings with the U.S. Securities and
Exchange Commission. The forward-looking statements included in this
press release represent the Company's views as of the date of this
press release. The Company does not undertake any obligation to update
any forward-looking statements, and readers are cautioned not to place
undue reliance on these forward-looking statements.

Company
Live Current Media Inc.
Adam Rabiner, 604-453-4875 or 1-866-898-4354
Director, Investor Relations
adam@livecurrent.com
or
Investors
Alliance Advisors, LLC
Mark McPartland, 910-221-1827
Vice President
markmcp@allianceadvisors.net
or
Media in the US
Brew PR
Brooke Hammerling, 415-596-5428
brooke@brewpr.com
or
Media in India
Live Current Media Inc.
Director, Corporate Communications
Becky Porter, 206-713-7959
becky@livecurrent.com
or
DLF Indian Premier League
Adfactors Public Relations
Percy Dubash, +91-98-202-21792
percy.dubash@adfactorspr.com

Copyright Business Wire 2008